9 Top product categories in Retail India

Categories in Retail India to choose from in order to sell online

by Ayesha Siddiqa on 26/10/2017
With the e-commerce industry scaling new heights, the online retail market is on the rise. This is one of the best times to be an online retailer and cash in on the online selling market. If you have decided to become an online seller, the question “what do I sell online”, arises. There are many ways you can decide what you can sell online. One of them is sorting products based on popularity and market demand. Listed below are some of the top product categories in retail to choose from.


This is one of the most fast growing retail categories in India. The convenience of online shopping, along with thousands of options to choose from has made online apparel shopping a great success. Additionally, with a lot of e-commerce sites providing easy returns, personalised tailoring and the general market demand, apparel industry is growing. Therefore, selling men’s, women’s and kids’ clothing might prove to be quite beneficial for the sellers.

Consumer Electronics:

According to recent market analysis, India is expected to become the 5th largest electronic consumer by 2025. It has grown to such heights that several manufacturers release models exclusively for the online consumers. Mobile phones are one of the bestselling products across many different e-commerce platforms. Additionally, the market demand for laptops, PCs and related accessories has also increased over the past few years.


The great part about selling footwear online is that you can display different varieties and sizes of the footwear on the same page. Also, due to their sturdy nature, it is easier to package footwear, hence making it easier to pack and ship the products. Most internet users between the ages of 18 to 35 buy sandals, slippers, shoes and other footwear online.


India is a land of traditions and jewellery is a major part of our ethnicity. It plays a major part in most Indian attires. Just like apparel, jewellery is a growing category which may help generate a lot of revenue. It is also one category where different designs sell better. You can sell traditional, precious, artificial or fashion jewellery online. Earrings, bangles, bracelets, necklace sets, rings, and anklets are some of the most common types of jewelleries sold online.

Home and Kitchen:

Home décor and kitchen items are sold all year long as there is always a good demand for them. Wall decals, flower vases, wall hangings and paintings are mostly bought online due to the convenience it offers the customers. Kitchenware like dinner sets and cookware are popular products in the online retail market.

Food and Health Supplements:

Indians are increasingly becoming health-conscious. Many people are moving from regular food to organic items. So, there are thousands of things a retailer in the food business can sell online. This includes organic grains, fruits, vegetables and other fast moving food items. Health supplements are another major selling category and include protein powders, multi-vitamin products and pre-workout drinks among others

Baby products:

With an increasing number of families opting for the nuclear setting, and in most cases, both parents working, people spend a lot on products for their baby’s well-being. Currently, diapers are the most sold baby product in India. In addition to this, baby products include baby food, toys, clothing and much more. Selling baby products online may be a good idea, considering its annual revenue generation.

Online selling is catching up as one of the best business ideas in India. If you want to sell online, there are thousands of options to choose from. Decide on what products you want to sell and quickly register yourself to start selling on Amazon, to get access to crores of online shoppers, every day.
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