How to sell products online? A step-by-step guide

by Ayesha Siddiqa and Kirankumar Keshav Hegde on 18/05/2017
If you believe the question “How to sell online” has a very complicated answer, the reality can be far simpler. Here’s a step by step guide on how you can setup your online business within minutes.

Step 1: Get valid tax documentation ready (GST number and/or PAN for business)

Once you register, you need provide your GST Number/GST ID (If your product is tax exempt, you must provide PAN details relevant to your business)
Don’t have a GST number? You can apply for GST using our exclusive offer for Amazon sellers by clicking here. Here's a quick guide on how to register for GST.

Step 2: UPC and Brand Registry

If you arcommunite selling a product that is already available on Amazon, you can skip to Step 3! With our match feature, most product details will be filled automatically including the unique product code (UPC).

In case you are selling a unique/new product, you can provide your UPC while listing. If UPC is unavailable, apply for UPC exemption.
Sellers who have their own brand can register your brand under brand registry to avoid brand infringement.

Step 3: Cataloguing and listing

Cataloguing your products can be very easy on Amazon. You can choose any of the listing methods that suits you best.
Create listing individually or in bulk, through the desktop or the Seller App, whichever you prefer.
In case you need professional help, Amazon’s service provider network (SPN) will help you with cataloguing.
(To check if any product falls under gated category and sell restricted items, click here)

Step 4: Configure shipping options

Choose the shipping service which suits you best. You can select from shipping options like:

Fulfilled By Amazon (FBA) – Amazon will store your product in our warehouse, and pack and ship the product to the customer when an order is placed.
Easy Ship – Have the product packaged and ready once you receive an order, and Amazon will collect the product from your doorstep and deliver it to the customer.
Self-ship – This is where you, the seller, would handle the entire process of storage, packing and delivery to the customer, by yourself, after you receive an order.

Learn in more detail about these various shipping options here. Based on your choice, you can set shipping rates for your products.

Step 5: Bank details and account setup

India’s regulatory authority wants to be more than just a Food & Beverage (F&B) industry watchdog. They want to be a collaborator to F&B business owners. So as a manufacturer/retailer, you already have a better ecosystem in place that is keen to work with you and help you become compliant.

Start Selling Products Online

Once you register, you can always contact the Seller Support Team in case you need help. Registering and launching yourself as a seller on is a very easy process. If you have not registered yet, click here to become an online seller at Amazon India.

Still have questions? Check our Start Selling Guide for more about starting your online business.
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