FSSAI product approval: Your business mandate

Understand what is FSSAI and how it is beneficial for you

by Priyanka on 16/11/2017
Planning to start your food and beverage venture? Before you start sourcing the choicest ingredients, make sure your FSSAI product approval is in place. Whether you’re planning to start a frozen food manufacturing unit or a bakery store or an online food delivery service, you need to meet certain guidelines set by the regulatory authorities. For the uninitiated, this might sound intimidating, but fret not. The Food Safety and Standard Authority of India or FSSAI has streamlined and simplified the processes significantly, to benefit end users, encourage investment and foster entrepreneurship.

So collect all your details and get set to do some online documentation.

What is FSSAI product approval?

The Food Safety and Standard Authority of India (FSSAI) is a regulatory body under the Union Government of India that approves products having additives which are not per prescribed standards in the Food Safety and Standards Act and Regulations. Over the years, the approval mechanism has become at par global benchmarks and you can get state level single window clearances faster than usual these days. The idea is to increase the size of the food processing industry from the current 32 percent of the country’s total food market. Currently the industry is ranked fifth when it comes to production, consumption, export and expected growth1.

The approval process:

FSSAI product approval is an investment that you need to make if you want to manufacturer or market a certain type of food product in India. Use this handy checklist before starting the process:
- Register your business
- Obtain your food business operator license
- Get the test reports done for all your products from an authorized State or Central laboratory
- Get your product labelled, adhering to regulatory standards
- Submit the relevant documents as part of your FSSAI product approval application

What’s in it for you?

India’s regulatory authority wants to be more than just a Food & Beverage (F&B) industry watchdog. They want to be a collaborator to F&B business owners. So as a manufacturer/retailer, you already have a better ecosystem in place that is keen to work with you and help you become compliant.

Here’s how the FSSAI product approval tag can benefit you:

- Your brand will gain public confidence as a seller of products that are completely safe for consumption.
- You benefit from an increased network due to aggressive industry engagement across stakeholders.
- A standardised inspection processes ensures minimal loss of time and reputation risk.
Because the quality and safety tests are highly accurate and benchmarked to global standards, even international customers will be confident about the quality of your products.

Quality on Amazon:

You will always have an edge over other sellers on Amazon if you have good brand credibility. And as an F&B business owner, nothing achieves that better that the FSSAI product approval tag. As a seller on our global platform, an FSSAI approval helps win the trust of a global audience that is just waiting to try your delicious products.

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