Step 1 : Start Registering
To get started, go to sell.Amazon.in and click on the 'Start Selling' option you will find on the homepage. Now, once you land on the next page, you need to remember this:
For Existing Amazon.in or Prime Video Customers:
If you're already a customer on Amazon.in.in or Prime Video, you can effortlessly initiate the process of creating a seller account using your existing email and password. After logging in with these credentials, you'll be prompted to verify your phone number through an OTP.
For New Users or Those Without an Amazon.in Account:
If you're new to Amazon.in.in or simply wish to establish a new seller account, select 'Create your Amazon.in account'. On the next page, provide your name, mobile number, and email address, and set up a password. Then, click on ‘Continue’
Now you are set to start filling out information to get about your business. So make sure to keep all the required information and documents handy!
Step 2 : Provide GST Details and Verify Them
After successfully creating your account, the next step will be to enter your registered Goods and Services Tax (GST) number
. Please ensure that you enter it accurately, and then click on “Confirm to Verify”.
However, if you intend to sell products that are tax exempt
, such as books or Bangles, you won't need to provide any details in this section. Simply select the option that states "I only sell non-GST categories, like books, etc." This way, you can proceed without entering a GST number.
Step 3 : Verify GST Number
As per the last step, you will have clicked on the “Confirm to Verify” option to finish your GST verification. As soon as this is done, the primary GSTIN holder will receive an OTP via both SMS and email. You will be required to input this OTP to complete the verification process.
If you make two unsuccessful attempts to verify GST, then the system will automatically display an option to upload a GST certificate.
Step 4 : Enter the Name of your Amazon.in Store
Whether you're entirely new to selling or an experienced entrepreneur venturing into the e-commerce realm with Amazon.in, you have the flexibility to use either the name of your existing business or select a completely new one.
Amazon.in.in even provides auto-generated name suggestions if you're struggling to come up with one on your own. You will also have the chance to change your business name from settings later if you wish to do so. Regardless of your choice, just keep in mind that your business name is what your customers will first associate with you. It may be an opportunity to make a positive impression!
Step 5 : Add Your Pickup Address Details
Your products need to be picked up to be delivered to your customers, which means that you will be required to have a designated pickup point. For this, you can choose the address from your GST information, which will be provided as an option already.
If you want to use a different location, you can easily add it by clicking on 'Add new address' in your account settings on Seller Central. Keep in mind, though, that while the pickup address can be changed later, it must still be in the same state as mentioned in your GST registration.
Step 6 : Choose Your Preferred Shipping Method
Every seller on Amazon.in has two options for shipping their products. This means you can conveniently decide if you wish to take the help of Amazon.in or rely on other options to deliver your products. These two options are:Easy Ship:
With Easy Ship
, Amazon.in takes care of the delivery process. You store and pack your orders at your pickup location, and Amazon.in picks up and delivers them to your customers. Keep in mind that there will be additional fees for this service, such as weight handling fees and pick and pack fees.Self Ship:
With Self Ship
, you handle the entire shipping process. This means you store, pack, and ship your products yourself or use third-party services to deliver your products to the customers.
The more you know - If you opt for Easy Ship, you have the choice to either incorporate delivery charges into the product price, provide free delivery to customers, or maintain them as separate costs.
Step 7 : Provide Bank Details
Next, you'll need to furnish the bank details of your active business account. Double-check the accuracy of this information.
Keep in mind that this is the bank account you'll be using for your business operations. It is where Amazon.in.in will transfer the earnings from your successful online sales, after deducting any applicable charges.
Step 8 : Start Listing
Next, enter your correct Default GST rate. If you need help click on the ‘Tax Calculation Methodology’ option below to learn about the default GST rate. While you may not necessarily have all the products ready right before launching your store on Amazon.in, it's crucial to have at least one product prepared for listing, as this is a mandatory step to launch your business on Amazon.in.
Click on the 'Add products and start selling' option, which will then prompt you to enter product details like photos, descriptions, prices, and more. It may be a good idea to make sure that these details are clear, concise, and appealing to potential customers. Once you've listed at least one product, you'll be able to launch your store.
Step 9 : Time to Launch!
Once you've completed listing your product, you'll have officially registered with Amazon.in as a seller. Click on the "Start Selling" button.
You can begin exploring the wide range of programs and tools
that Amazon.in has to offer. Whilst each of them might have its eligibility criteria and purpose, you can leverage the ones that match your brand well, and stand a chance to optimize your selling strategy and enhance your overall Amazon experience.
Now that you have an understanding of how to initiate your launch, let's explore some recommendations for what to do after the launch. Here are some considerations you can ensure your business starts on the right foot!