Frequently Asked Questions

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Get answers to the frequently asked questions about Sell on Amazon
General
What is Sell on Amazon or SOA?
Sell on Amazon is a program that enables you to list and sell your product on Amazon.in.
How does selling on Amazon.in work?
Selling on Amazon.in is easy. First you list the products that you want to sell on Amazon.in marketplace. Customer sees your product and makes a purchase. You will receive a notification to ship the product. You deliver the product to the customer and confirm shipment or let Amazon fulfill the order for you through FBA or Easy ship. Amazon will deposit the funds into your bank account after deducting our fees.
What products can I sell on Amazon.in?
You can sell items in the following categories:

Apparel, Automotive, Baby Products, Batteries, Beauty, Books, Consumables, Consumer Electronics (including Cameras and Video Games - Consoles), Digital Accessories (including Mobile Accessories, Electronics Accessories and PC Accessories), Groceries, Home, Jewelery, Kitchen, Luggage, Mobile Phones, Movies, Musical Instruments, Office and Stationary, Personal Care Appliances, Personal Computers, Pet Supplies, Software, Shoes and Handbags, Tablets, Toys, Video games (consoles and games) and Watches.

Please note that certain categories are restricted and require prior approval before you can start selling.
What do I need to register as a seller on Amazon.in?
You will need the following information to register:
  • Your business details
  • Your contact details - email and phone number
  • Basic information about your business
  • Tax Registration Details (PAN and GST). GST Details are mandatory if you are listing taxable goods and need to be provided at the time of registration
I don’t have a website, can I still sell on Amazon.in?
You don't need a website to start selling on Amazon.in marketplace. Once you complete registration, you will have access to our Seller Central platform using which you can list your products for sale on amazon.in.
Can I sell outside India through Amazon.in marketplace?
No. At this time Amazon.in marketplace allows shipments only within India. You can sell in the US and the UK though our Amazon Global Selling Program.
If I list my products using Sell on Amazon, will the customer know that he or she is purchasing from me on Amazon.in marketplace?
We will clearly indicate on our product detail pages and offer listing pages that the product is sold by you and the invoice will carry your name.
What is a Buy Box?
Buy Box is a white box on the right side of the product detail page where customers can add products for purchase. Only seller with excellent metrics and performance can avail the Buy Box.
What is a prime badge?
Prime Badge is offered to Prime Sellers who enjoy special services by subscribing to Fulfillment by Amazon (FBA), Local Shops on Amazon, or Seller Flex. A Prime Badge helps you seamlessly store and ship your products and sell your products on Prime Day. Find out more about the benefits of Prime Badge here.
Fees and Charges
What are the charges for selling on Amazon?
We charge you when you get an order. Listing on Amazon.in is free. Refer to Pricing for more details.
What are different fees that Amazon charges?
Click here to know the different types of fees applicable for an Amazon Seller.
How can I calculate profitability?
You can calculate the approximate fees per products using our calculator here. By deducting your cost price, you can assess your profitability and which fulfillment channel is right for which of your products.
Can I cancel my account?
You can stop selling at any time. If you have availed any paid Amazon services, contact seller support from the bottom any Seller Central page to get them removed.
How and when do I get paid?
You are eligible to get paid for the order 7 days after the order is delivered. Amazon ensures payment for your sales (minus the Amazon Seller fees) is deposited securely into your bank account every 7 days, including your Pay on Delivery orders.
Managing your Account
How do I list my products on Amazon.in?
You can use our Web-based interface to list products one at a time, or excel-based inventory files to list your products in bulk. The procedure and information required will vary depending on whether your products are already in the Amazon.in catalogue. Once you complete your registration for selling on Amazon, you will be guided on the steps needed to list your products. Learn more about the listing process here.
Please note that currently it is mandatory to have ISBN/bar codes to list on Amazon. If you are a manufacturer or do not have these, you can request for an exception by contacting seller support through your Seller Central account. Some product categories might require additional information to list your products.
How can I list a product that do not have barcodes?
If the product you sell does not have a barcode or a Global Trade Item Number (GTIN), you can request a GTIN exemption to sell your products on Amazon. Once we have reviewed and approved your application, you will be able to list your products.
How do I manage my orders on Amazon.in?
You can view your orders and manage them through “Manage Order” inside Seller Central (you will have access to sellercentral.amazon.in after your complete registration). If you are using Fulfilment by Amazon, your orders will be fulfilled and shipped by Amazon. If you are using Easy Ship, you can pack your orders and schedule pickup for our team through your Seller Central account. If you choose to store and deliver your products on your own, you need to pack and ship products to customers and then confirm to the customer about the shipment through your Seller Central account.
How do I list my products on Amazon.in?
You can use our Web-based interface to list products one at a time, or excel-based inventory files to list your products in bulk. The procedure and information required will vary depending on whether your products are already in the Amazon.in catalogue. Once you complete your registration for selling on Amazon, you will be guided on the steps needed to list your products. Learn more about the listing process here.
Please note that currently it is mandatory to have ISBN/bar codes to list on Amazon. If you are a manufacturer or do not have these, you can request for an exception by contacting seller support through your Seller Central account. Some product categories might require additional information to list your products.
What do I need to list my products?
Based on the category and the brand you are selling, understand step-by-step process to selling on Amazon.in, top selling sub-categories, documents required to list you products, calculating fees, etc., in the category pages given below.
Are there requirements for my category
To know more about different documentation requirements for different categories, click here.
How can I grow my business on Amazon?
Click here to know how you can grow your business.
I want to opt for Easy Ship but I don’t have packaging material?
Whether you use Amazon's delivery service (Easy Ship) or ship through 3rd party carriers, you can purchase Amazon packaging material to wrap your products. Choose from polybags, corrugated boxes and Amazon sealing tape based on your packaging needs. Once you are registered as a seller, you will find links to purchase in the Seller Central Help sections
(You can also use your own packaging material).
Services
Do you offer protection against fraud?
Yes. Amazon helps you protect against fraudulent orders placed on your products and payment fraud.
Can customers leave feedback and why is customer feedback important?
Yes. Customers can leave feedback. Maintaining a high feedback rating is a critical factor for success on Amazon.in. It’s the best way for customers to identify you as a trustworthy seller. Your rating appears on the Offer Listing Page and is one of the first things that customers see. In other marketplaces, we have observed that customers are more likely to purchase products from sellers with higher ratings. Your feedback rating is a key metric used by Amazon.in to measure your performance.
I'm having trouble during registration. Can I get some help?
Once you are registered Amazon seller, you can also contact seller support once you complete your registration through your Seller Central account. Once you are logged in, use the "Help" button on the top right find a variety of help options. If you cannot find an answer to your question, click "Get Support" to get in-person support.
What do I need to register as a seller on Amazon.in?
You will need the following information to register:
  • Your business details.
  • Your contact details - email and phone number.
  • Basic information about your business.
  • Tax Registration Details (PAN and GST). GST Details are mandatory if you are listing taxable goods and need to be provided at the time of registration.
I don’t have GST number yet, how can amazon help me?

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Do I need GST number to sell on Amazon?
Yes. If you are listing taxable goods, GST details are required to sell online. You need to provide GST number to Amazon at the time of registration. However, if you are selling only GST exempted categories, then this may not be required. Note that if you start selling any taxable goods you need to register for GST as per GST laws and provide your GST number to Amazon.
Can I get help for capturing images and creating digital catalogs as per Amazon guidelines?
We have 3rd party providers who are trained on Amazon’s imaging and cataloging guidelines and can assist you in creating high impact listings. They also have preferential rates and offers for Amazon sellers. You can contact them anytime through your Seller Central account once you complete registration.
Where can I get Amazon branded packaging material?
Your packaging requirements depend on your chosen fulfillment option. You can also search for Amazon branded packaging material on Amazon.in and select the appropriate packaging material according to your packaging requirements.
Seller Rewards Program (SRP)
What is the Amazon Seller Rewards Program?
It is a seller loyalty program for sellers on Amazon.in, where Amazon provides opportunities to registered sellers to receive Rewards by successfully participating in Reward-earning tasks/contests.
How does the Program benefit me?
You may earn Rewards by participating in tasks/contests available to you. The Program helps you grow on Amazon.in and earn Rewards at the same time.
How does the Program work?
Subject to the terms and conditions for each offer and the Program, each time you satisfy the eligibility criteria of such tasks/contest, you stand a chance to win the Rewards associated with each offer are awarded to you upon successful completion.

Your Rewards Account balance may be redeemed in full or in part for the options available below.
How can I spend my Rewards balance?
You can spend your Rewards balance on any of the following:
  • Cash Rewards
  • Amazon Gift Cards
  • Services under the Amazon Service Provider (Free Account Boost, Free Transportation, Free Product Images, Free Product Listing).
Do my rewards expire?
No, the Rewards earned by a seller do not expire.
Is there a fee to register for the Program?
No, there is no annual fee or subscription fee required to be paid for enrollment or participation in this Program.
Can I earn Rewards before I joined the Program?
No, Rewards can only be earned after you have been registered for the Program and have successfully completed the task.

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