
Amazon Seller > Grow Your Business > Great Indian Festival
GREAT INDIAN FESTIVAL
India's Biggest
Shopping Event
You can now participate in one of our biggest sale events for crores of customers across the country - the Amazon Great Indian Festival. This event is the biggest opportunity on Amazon to make your products discoverable to our customers and drive value for your business.
70%
of sellers that received a sale were from non-metros
21,500+
sellers recorded 3X spike in sales
30,000
sellers became Lakhpatis
99.6%
of pincodes in India were serviced through Fulfillment by Amazon and Easy Ship
How can I participate in this festival?
New to selling on Amazon?
It's a great time to Start Selling. New sellers who participated in the Great Indian Festival grew by 3X.
You can become an Amazon seller and give your business national reach during the biggest shopping season of the Indian calendar.
You can become an Amazon seller and give your business national reach during the biggest shopping season of the Indian calendar.
Already selling on Amazon?
If you are already a seller on Amazon.in, the best way to make the most of the Great Indian Festival is prepare for the potential increase in demand. Click the link below and sign in to your seller central account and you can get personalized recommendations for Prime, advertising, coupons as well as reward offers
How do I prepare for the sale?
With the largest number of customers visiting Amazon.in during the Great Indian Festival, the best way to make the most of this sale period as a seller is to be prepared. As an Amazon seller, here's what you can do:
Make sure your top products are in stock
Inbound your products to Fulfillment Centers closer to customers

Set up sponsored product campaigns to increase reach

Delight customers by incremental discounts & benefits by using Seller Powered coupons
Registered Amazon Seller? Start preparing your Prime selection
Become a Seller today
And we'll help you along the way whenever you need it.
It takes only 15 minutes to setup your account