Exports Digest by Amazon Global Selling
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Tech in Trade:
Building the Future of
E-commerce Exports

Exports Digest 2024 explores the transformative role of technology in shaping e-commerce exports. It showcases the latest data on top Indian states in terms of exports, bestselling Indian products, and top and emerging marketplaces.

Enabling exports: Amazon's global impact

$13 billion in exports

Amazon is on track to enable tens of thousands of Indian businesses to surpass $13 billion in cumulative e-commerce exports from India by the end of 2024.

$20 billion in exports by 2025

Amazon is committed to enabling $20 billion in cumulative e-commerce exports from India by 2025.

400+ million units sold

Amazon has assisted Indian exporters in selling 400+ million product units to customers across Amazon global marketplaces.*

150,000+ sellers

Since 2015, Amazon Global Selling has registered 150,000+ exporters from 28 states, 7 union territories, and 200+ cities across India.*
*Data is for Indian exporters on Amazon Global Selling in 2023.
Enabling exports: Amazon's global impact

Tech innovation: Driving seller success

Technology is transforming how India exports. Sellers from towns and cities across India are selling in global markets through e-commerce. Amazon Global Selling is at the forefront of this transformation, providing innovative tools and programs to improve efficiency, save costs, and open global markets to even the smallest and most remote sellers in India.
"Amazon has been using AI and ML for 25+ years, and it’s deeply embedded in every business in which we operate. Our AI and ML models work on behalf of hundreds of millions of Amazon customers around the world, providing tangible value by removing friction from supply chains, personalizing digital experiences, and making goods and services more accessible and affordable."
Rajeev Rastogi
Rajeev Rastogi
Vice President, Machine Learning, Amazon India, tells us how generative AI and machine learning are shaping e-commerce — now and in future. Read more

State of exports:
A regional deep dive

From metros like New Delhi and Mumbai to small towns like Erode and Raebareli, businesses of all sizes are taking their craftsmanship and products to hundreds of millions of customers across 18+ Amazon global marketplaces. Exports Digest 2024 highlights 14 Indian states whose exporters are making a mark through Amazon Global Selling.

India’s export enablement initiatives

The Government of India has unveiled several policies and initiatives — such as the Foreign Trade Policy 2023 and E-commerce Export Hubs (ECEHs) — to drive adoption of e-commerce exports and empower Indian exporters to climb up the global value chain. The book highlights some key government initiatives and tools.

Amazon Global Selling: Helping Indian exporters succeed globally

Amazon Global Selling is making e-commerce exports easier by streamlining critical aspects of the business such as market access and intelligence, logistics and shipping, payments, and more. Amazon offers sellers access to a trusted network of service providers and runs empowering initiatives, in addition to innovative products and tools to ensure their success.

Read previous years' Exports Digest here

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*Map not to scale. The map has been used for design and representational purpose only, it does not depict the geographical boundaries of the country. These do not conform to the external boundaries of India recognized by the Survey of India.