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1. New Seller Incentive: Promotional ad credits worth up to ₹26,000
& 2-month free Accelerate Program
The Promotion will only be eligible for sellers who launch on Amazon Ads between 00:00 hrs. (IST) on December 1st, 2024. The month in which the seller launched on Ads will be “Launch Month”. ("Eligibility Period")
The Promotion will commence at 00:00 hrs. (IST) on December 1st, 2024, unless revoked by Amazon in its sole discretion without any prior notice ("Promotion Period")
The Promotion will only be eligible for all India-based sellers who are launched on the Amazon Site (as defined below) after January 1st 2025 00:00:00 hrs (IST) ("Eligibility Period")
Reward details:
Sellers who meet the eligibility criteria during the Promotional Period will be eligible for the below rewards
(a) Initial sign-up Promotional Credits of ₹1,000 (Rupees One Thousand only) will be credited on the Ads account within 72 hours from the date of launch on Amazon Ads portal.
(b) Sellers can earn more Promotional Credits (“Additional Promotional Credits”) (APC) on the basis of the first recharge amount made on seller ads wallet and / or cumulative spends on Ads portal in the 3 months from the Launch Month.
Sellers who meet the eligibility criteria during the Promotional Period will be eligible for the below rewards
(a) Initial sign-up Promotional Credits of ₹1,000 (Rupees One Thousand only) will be credited on the Ads account within 72 hours from the date of launch on Amazon Ads portal.
(b) Sellers can earn more Promotional Credits (“Additional Promotional Credits”) (APC) on the basis of the first recharge amount made on seller ads wallet and / or cumulative spends on Ads portal in the 3 months from the Launch Month.
Offer applicable during launch month & 2 months thereafter
2. New Seller Incentive: Rewards up to ₹5,000 by bringing
more Selection
The Promotion will only be eligible for sellers who are launched on or after February 1, 2025 ("Eligibility Period")
The Promotion will commence at 00:00 hrs. (IST) on February 1, 2025 and end at 23:59 hrs. (IST) on December 31, 2025 ("Promotion Period") unless revoked by Amazon in its sole discretion without any prior notice
The Promotion will only be eligible for all India-based sellers who are launched on the Amazon Site (as defined below) after January 1st 2025 00:00:00 hrs (IST) ("Eligibility Period")
Seller actions requirements to be eligible for the Rewards:
(a) Sellers who have launched on the Amazon Site during the Eligibility Period
(b) Sellers should have a "Late Dispatch" rate of less than 2% during the Promotion Period
(c) Have added selection and fulfill orders (net of cancellations and returns) within 28 days from launch date as per the table below :
(a) Sellers who have launched on the Amazon Site during the Eligibility Period
(b) Sellers should have a "Late Dispatch" rate of less than 2% during the Promotion Period
(c) Have added selection and fulfill orders (net of cancellations and returns) within 28 days from launch date as per the table below :
3. New Seller Incentive: Rewards up to ₹5,000 for FC Inbound
The Promotion will only be eligible for sellers who are launched on or after January 1, 2025 ("Eligibility Period").
Seller actions requirements to be eligible for the Rewards:
(a) Sellers should send inventory > ₹50,000 within 62 days from launch date will be eligible to get the rewards.
(b) Worth of inventory is calculated as Average Selling Price (ASP) units inbound.
(c) Sellers should keep this inventory (if not sold) for the entire 62 days period in the Amazon warehouse.
Seller actions requirements to be eligible for the Rewards:
(a) Sellers should send inventory > ₹50,000 within 62 days from launch date will be eligible to get the rewards.
(b) Worth of inventory is calculated as Average Selling Price (ASP) units inbound.
(c) Sellers should keep this inventory (if not sold) for the entire 62 days period in the Amazon warehouse.
The Promotion will only be eligible for all India-based sellers who are launched on the Amazon Site (as defined below) after January 1st 2025 00:00:00 hrs (IST) ("Eligibility Period")
Avail the offers now.
Frequently Asked Questions - Offer 1
FAQ for "New Seller Incentive: Ad reward points up to ₹26,000" starting December 1, 2024
What is the new incentive scheme from December 1 2024?
What happens when the seller recharges ads wallet with ₹10K?
The seller will receive sign up promotional credits worth ₹1,000 at the time of registration on the ad console. When the seller recharges with ₹10K, ad wallet balance will become INR 8,474.58 [after deduction of GST @ 18% (applicable GST rate)]. The seller will get ₹10,000 worth additional promotional credits. In total, the seller will have 19,474.58 in ads console to invest in ads. [₹8,474.58 in wallet & ₹11,000 in promotional credits]
What are the different scenarios for promotional credits?
Who will be eligible for this promotions program?
The Promotion will be eligible for sellers who launch on Amazon Advertising from 00:00:00 hrs. (IST) on December 1st 2024. The month in which the seller launched on Advertising will be “Launch Month”.
What will be the mode of payment of promotional credits?
The rewards will be given as Advertising promotional credits on Ad console / advertising.amazon.in
When will the seller get the promotional credits?
Sign up promotional credits will be available within 72 hours from the day on which the advertiser has registered on Ad portal. The APC for first recharge will be credited to your Amazon Ads Account within 3 workings from recharge. APC for cumulative spends will be credited between the 1st and 15th of the succeeding month from the end of the Launch + 2 months.
Where can the seller check the promotional credits in my ads account?
Seller can check in the advertising portal- Settings > Sponsored Ads Billing > Promotion Credits.
What is the validity of the promotional credits?
Sign up promotional credits are valid for a period of 180 days from the date of registration on Ads. Additional promotional credits are valid for a period of 2 months from the date of credit.
Seller used sign up & additional promotional credits for the first recharge & crossed the ₹50,000 spends in L+2 months. Will the seller be eligible to get the ₹15,000 offer?
Yes, the seller will be eligible to get this offer. Sign up & additional promotional credits can be used for ad spends to be eligible for the offer.
The seller did not do any recharge but crossed ₹50,000 spends in the launch + 2 month period. Will the seller be eligible to get the ₹15,000 worth additional promotional credits?
Yes. The seller will get the ₹15,000 additional promotional credits
Seller launch date is 1-Dec-2024. Seller registered Ad console on 2-Dec-24. Seller launched first campaign on 10-Dec-24. What will be the sign-up promotional credits? Will this offer be applicable? What will be the launch month (L) as per this scheme? What will be the L+1 month, L+2 month?
Yes. This offer will be applicable as the seller launched on Ads on or after 1-Apr-24. Launch month for the incentive structure will be Dec’24. L+1st month is Jan’25, Launch + 2nd month is Feb’25.
Seller launch date is 1-Nov-2024. Seller registered Ad console on 10-Dec-24. Seller launched first campaign on 2-Jan-25. What will be the sign-up promotional credits? Will this offer be applicable? What will be the launch month (L) as per this scheme? What will be the L+1 month, L+2 month?
Yes. This offer will be applicable as the seller launched on Ads on or after 1-Dec-24. Launch month for the incentive structure will be Jan’25 as the seller launched the first campaign in Jan’25. L+1st month is Feb’25, Launch + 2nd month is Mar’25.
How do I enroll on Accelerate Program for New advertisers [ANA]?
Once the recharge amount as per the eligible criteria is made, an Ad agency in the Amazon Ad Partner Network will be allocated. The partner will reach out on the registered contact number of the seller for onboarding procedure & service pack kick off.
What is the service pack under Accelerate Program?
• Account Health check report including ads account analysis, diagnose & fix basic catalogue & listing issues
• Account Audit & Planning Audit campaigns for performance & plan for 2 months
• Biweekly Keyword Optimization to identify and add top performing keywords, negative keywords and remove nonperforming keywords
• Biweekly Bids, Budgets & Targeting optimization basis performance, placement level bidding strategy
• Min 2 New Ad Campaigns created by experts
• Weekly Performance Report with sales, Ad Spends, RoAS, Impressions & Click CTR data.
• Access to educational webinars on Amazon Ads
• Min. 2 calls per month from your account manager to review performance
• Account Audit & Planning Audit campaigns for performance & plan for 2 months
• Biweekly Keyword Optimization to identify and add top performing keywords, negative keywords and remove nonperforming keywords
• Biweekly Bids, Budgets & Targeting optimization basis performance, placement level bidding strategy
• Min 2 New Ad Campaigns created by experts
• Weekly Performance Report with sales, Ad Spends, RoAS, Impressions & Click CTR data.
• Access to educational webinars on Amazon Ads
• Min. 2 calls per month from your account manager to review performance
Frequently Asked Questions - Offer 2
FAQ for "New Seller Incentive: Rewards up to ₹5,000" on or after February 1, 2025
What is the New Seller Incentive Promotion?
Upon launching as a seller on Amazon.in after February 1st 2025 00:00:00 hrs, the seller is eligible for Rewards as follows:
Sellers who have launched on Amazon.in during the above mentioned period, have added selection and fulfill orders (net of cancellations and returns) within 28 days from launch date as per the following table:
Sellers who have launched on Amazon.in during the above mentioned period, have added selection and fulfill orders (net of cancellations and returns) within 28 days from launch date as per the following table:
AND
have a " Late Dispatch" rate of less than 2% during the Promotion Period
Non-generic selection is defined as selection with brand name not ‘Generic’.
have a " Late Dispatch" rate of less than 2% during the Promotion Period
Non-generic selection is defined as selection with brand name not ‘Generic’.
Who all can avail this?
This Promotion is valid for all India based sellers launching on Amazon.in after February 1st 2025 00:00:00 hrs, unless extended or revoked by Amazon in its sole discretion.
What is the duration of the Promotion?
The Promotion is valid for all new sellers launched on Amazon.in after February 1st 2025 00:00:00 hrs
How can I participate?
To participate under the Promotion, a seller must:
a) Login here with the seller central credentials to register.
b) Subscribe to the Promotion. Click on the ‘Participate now’ button on the Promotion Page.
a) Login here with the seller central credentials to register.
b) Subscribe to the Promotion. Click on the ‘Participate now’ button on the Promotion Page.
How can a seller keep track of the Rewards?
A seller can track this in their “Rewards Balance” on the Amazon Seller Rewards’ website (https://seller-rewards.amazon.in). Sellers may redeem their Rewards online at Amazon Seller Rewards' website in accordance with the Rewards Program Terms.
Is the Promotion also available to existing Amazon.in sellers?
No, the promotion is only for sellers newly launched sellers after February 1st 2025.
Is there any product category excluded from the Promotion?
The Promotion is applicable across all product categories on Amazon.in
Is it applicable to all fulfilment channel?
Yes, Promotion is applicable to all fulfilment channels.
Is it applicable to all selection type?
Yes, the Promotion is applicable to all selection type as per Promotion terms and conditions.
Is the Promotion on selection valid for 28 days from launch even if I donot meet selection threshold but I am fulfilling the required orders? E.g I am an apparel seller with 5 non-generic selection within 15 days of launch. By the 20th day,I have fulfilled 30 orders. Do I get the INR 2,000?
No, a seller is eligible for the Promotion on selection only after the required thresholds of selection are met within 28 days of launch. E.g. The seller has not met the selection criteria as only 5 selection has been added.
Frequently Asked Questions - Offer 3
FAQ for "New Seller Incentive: Rewards up to ₹5,000" on or after January 1, 2025
What is the New Seller Incentive Promotion?
(a) Sellers who have listed non-generic selection and have inbound such non generic selection inventory into any Amazon Fulfilment Centre where such inventory is worth an amount specified in the table below, within 62 days from launch date, will be eligible to receive the corresponding Rewards. Worth of inventory is calculated as ASP*units inbounded.
(b) Seller must keep that inventory (if not sold) for the entire 62 days period.
(c) The maximum reward a seller may receive under this Promotion is worth upto ₹5,000
Non-generic selection is all selection with the brand name not ‘Generic’
(c) The maximum reward a seller may receive under this Promotion is worth upto ₹5,000
Non-generic selection is all selection with the brand name not ‘Generic’
Who all can avail this?
This Promotion is valid for all India based sellers launching on Amazon.in after January 1,2025 00:00:00 hrs, unless extended or revoked by Amazon in its sole discretion.
What is the duration of the Promotion?
The Promotion is valid for all new sellers launched on Amazon.in after January 1, 2025 00:00:00 hrs.
How can I participate?
To participate under the Promotion, a seller must:
a) Login here with the seller central credentials to register.
b) Subscribe to the Promotion. Click on the ‘Participate now’ button on the Promotion Page.
a) Login here with the seller central credentials to register.
b) Subscribe to the Promotion. Click on the ‘Participate now’ button on the Promotion Page.
How can a seller keep track of the Rewards?
A seller can track this in their “Rewards Balance” on the Amazon Seller Rewards’ website (https://seller-rewards.amazon.in). Sellers may redeem their Rewards online at Amazon Seller Rewards' website in accordance with the Rewards Program Terms.
Is the Promotion also available to existing Amazon.in sellers?
No, the promotion is only for sellers newly launched sellers after January 1st 2025 00:00:00 hrs.
Is there any product category excluded from the Promotion?
The Promotion is applicable across all product categories on Amazon.in
Is it applicable to all selection type?
Yes, the Promotion is applicable to all selection type as per promotion terms and conditions.
When will I receive the rewards?
The Rewards will be credited to your Amazon Seller Rewards Balance on the 1st week of the succeeding month from the end of the launch date + 62 days. For eg. If a seller is launched on 2nd January 2025 and has completed all actions as specified above, they will get the rewards in their rewards wallet in the first week of April’25.
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