Become a Seller on Amazon India | Start Selling Online Now!

Announced:

ZERO referral fee on over 1.2 crore products

Highest-ever seller fee reduction

Know more

Fee drop highlights

0%

Referral fees on products under ₹300

₹65

National shipping rates now, from ₹77

^{Up to} 90%

Savings in selling fees on the sale of second unit

Category level impact

Apparel

See up to 16.5% reduction in referral fee for products <= Rs.300.

Check here

Sarees priced at ₹299 or less will save sellers up to ₹46 per piece.

Shoes

See up to 15% reduction in referral fee for products <= Rs.300.

Check here

Shoes priced at ₹299 or less will save sellers up to ₹41 per pair.

Home

See up to 15.5% reduction in referral fee for products <= Rs.300.

Check here

Curtains priced at ₹299 or less will save sellers up to ₹62 per piece.

Jewelry

See up to 17.5% reduction in referral fee for products <= Rs.300.

Check here

Gold plated stud-earring priced at ₹299 or less will save sellers up to ₹63 per unit.

Know more about fee drop here

Sellers can now get further benefits on multi-unit purchases, enjoying up to 90%+ savings in fees on additional units sold. By creating promotions like "Buy 2, Get 10% Off", sellers can maximize their savings under the new fee structure.

Create promotions here

Sellers on Amazon Bazaar will continue to enjoy zero referral fees on numerous products across a wide spectrum of categories, and can now benefit from reduction of up to ₹18 in weight handling fees!

Other benefits

₹18

Less weight handling fees for shipments up to 1 kg.

₹15

Less weight handling fees for heavier items.

₹20

Saved on refunds of products priced under ₹250.

Know more

New Seller Incentives

Benefits worth ₹36K

Ready to sell? Start your business on Amazon.in and get the opportunity to get benefits worth ₹36,000*

*T&C apply

Selection benefits – up to
₹5,000

Listings to be done within 28 days from date of launch.

Applicable on branded listings.

Seller must be launched on or after February 1, 2025.

Ad benefits – up to
₹26,000

₹1,000 Initial sign up promotional credits.

₹15,000 promotional credits if spends > ₹50,000.

Upto ₹10,000 promotional credits + 2-month free Ad Account Management Support.

Seller must be launched on or after December 1, 2024.

FC inbound benefits – up to ₹5,000

Inventory > ₹50,000 within 62 days of launch.

Seller should have branded listing as well.

Seller must be launched on or after January 1, 2025.

Learn More

71% of new sellers get their first sale in 4 weeks on average.¹

Steps to register your seller account

1. Register your account

Create a seller account on Amazon.in with GST and bank account

2. Choose storage & shipping

Choose store name, storage, and delivery options

3. List your products

List your products with photos and description

4. Complete orders & get paid

Deliver orders to customers on time and get paid within 7 days of delivery

25% new brand owners on Amazon.in get their first one lakh in sale within 100 days of launch on average.¹

Bring your brand on Amazon.in

Use Amazon.in tools to help customers discover your unique products and protect your intellectual property.

Launch your brand

Hear what our sellers have to say..

BOAT

"Amazon has been our pillar since day one, making us the number one electronic brand on the platform. In fact, I feel the 'A' in boAt stands for Amazon."²

Aman Gupta

Cofounder & CMO, Boat

158K+

brands are in Amazon Brand Registry

95K+

lakhpati sellers on Amazon.in in 2023

Frequently Asked Questions

How do I sell on Amazon.in?

To sell on Amazon.in, you need to create a seller account. You will require GST or PAN details and an active bank account to register as a seller. Enter your business details, select shipment method and list your products to launch your store on Amazon.in.

Read in detail about the registration process

What are the requirements to start selling on Amazon.in?

You require GST (or PAN for GST-exempt categories) and an active bank account to register as a seller. You should also have your email and phone handy for account verification through OTP.

Browse the beginner's guide for more

How to create a seller account on Amazon.in?

To begin creating a seller account on Amazon.in, go to sell.amazon.in or sellercentral.amazon.in and click on 'Start Selling' button. If you already have an account on Amazon.in, you can login with the same credentials. Otherwise, select 'Create New Account' option and start registering with your email and mobile number.

Create seller account

Is there a fee to create a seller account on Amazon.in? Is selling on Amazon.in free?

You can create a seller account on Amazon.in and list your products without any cost to you. When you get an order, referral fees (based on your product category) and Closing fees (flat fee for every order received) are applicable. Remaining fees, if any, will be charged based on the fulfillment option and program/service you are availing.

View the fee structure for selling on Amazon

What is Amazon Seller Central?

Seller Central helps you to oversee the status of your business on Amazon.in. It is a one-stop destination to help you manage, learn, and strategize for selling and potentially growing as a seller on Amazon.in.

Amazon Seller Central dashboard enables you to list your products on Amazon.in, take care of shipping and logistic needs, track sales and payments in real time, analyse your business on Amazon.in, among other features.

What is Amazon Seller Central

Start your Amazon.in Seller Journey

Join our family of 14 Lakh+ businesses who sell on Amazon.in

Start Selling

It takes only 15 minutes to setup your account

¹Amazon Internal Data, 2023

²Disclaimer

The above information and claims have been provided by the independent third party Sellers and displayed by Amazon.in on an 'as-is' basis. Amazon.in makes no representations as to the accuracy, correctness, reliability or validity of such claims and information and does not provide any guarantees or warranties of any kind, express or implied, whatsoever in relation to the same.

Disclaimer

*Selling fee here refers to referral fee.

**This change in referral fee is applicable for select categories and for products falling under the Average Selling Price Band of INR 0-500.

Amazon Seller Services Private Limited ("Amazon") reserves the right to determine, in its sole and absolute discretion, the selling fees payable on each product category listed and sold on the marketplace www.amazon.in. Amazon further reserves the right to modify/ reduce/ increase the selling fees including the referral fees being charged by Amazon on the different categories of products. Amazon hereby disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from use of the above information. Amazon shall in no event be liable for any special, direct, indirect, consequential or incidental damages (including but not limited to damages for loss of business profits, business interruption, loss of business information, and the like) arising out of the use of the above information.

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Confidentiality Policy

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Announced:

ZERO referral fee on over 1.2 crore products

Highest-ever seller fee reduction

Fee drop highlights

0%

₹65

Up to 90%

Category level impact

Apparel

See up to 16.5% reduction in referral fee for products <= Rs.300.

Shoes

See up to 15% reduction in referral fee for products <= Rs.300.

Home

See up to 15.5% reduction in referral fee for products <= Rs.300.

Jewelry

See up to 17.5% reduction in referral fee for products <= Rs.300.

Sellers can now get further benefits on multi-unit purchases, enjoying up to 90%+ savings in fees on additional units sold. By creating promotions like "Buy 2, Get 10% Off", sellers can maximize their savings under the new fee structure.

Sellers on Amazon Bazaar will continue to enjoy zero referral fees on numerous products across a wide spectrum of categories, and can now benefit from reduction of up to ₹18 in weight handling fees!

₹18

₹15

₹20

Benefits worth ₹36K

71% of new sellers get their first sale in 4 weeks on average.1

Steps to register your seller account

1. Register your account

2. Choose storage & shipping

3. List your products

4. Complete orders & get paid

25% new brand owners on Amazon.in get their first one lakh in sale within 100 days of launch on average.1

Bring your brand on Amazon.in

Hear what our sellers have to say..

"Amazon has been our pillar since day one, making us the number one electronic brand on the platform. In fact, I feel the 'A' in boAt stands for Amazon." 2

158K+

95K+

Frequently Asked Questions

Start your Amazon.in Seller Journey

Select your preferred language

^{Up to} 90%

71% of new sellers get their first sale in 4 weeks on average.¹

25% new brand owners on Amazon.in get their first one lakh in sale within 100 days of launch on average.¹

"Amazon has been our pillar since day one, making us the number one electronic brand on the platform. In fact, I feel the 'A' in boAt stands for Amazon."²