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Improve performance, unlock benefits & accelerate growth

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What is Amazon STEP?

STEP is a performance-based benefits program which simplifies your experience by providing customized and actionable recommendations, helps you improve key customer experience metrics and in turn, your growth. Your performance on key metrics and the associated benefits are transparent, easy to understand and applicable to sellers of all sizes and tenure on Amazon.in.

As you improve your performance, you unlock benefits by moving through ‘Basic’, ‘Standard’, ‘Advanced’, ‘Premium’ levels & more. These benefits include weight handling & lightning deal fee waivers, faster disbursement cycles, priority seller support, free account management, free A+ cataloguing and many more. With STEP, your performance, benefits and growth are owned by you, and puts you in charge of your success!

How does Amazon STEP work?

Step 1

Register as a Amazon Seller and start at Standard Level!
Register as an Amazon.in seller and login to Seller Central to set up your account. As a new seller you will start at the 'Standard' level and enjoy 'Standard' benefits from day one.

Step 2

Track performance on metrics that drive growth
STEP enables sellers to improve their performance on key seller controllable metrics like cancellation rate, late dispatch rate and return rate, among others. As sellers improve their performance, they can unlock benefits associated with every level.

Step 3

Enjoy Plethora of Benefits
Benefits include online and offline training, waiver in weight handling fees and lightning deal fees, faster disbursement cycles, priority seller support and free world-class account management.

Step 4

Get Customized Recommendations
STEP dashboard on Seller Central provides you with customized and actionable recommendations, sellers can view and download these recommendations and determine their actions to potentially improve their performance.

Program Benefits

Basic
Standard
Advanced
Premium
Online/Offline training through Seller UniversitySeller University is an educational portal that helps to learn the systems, tools, opportunities with help of videos, PDFs, webinars, recorded sessions and classroom trainings.
✓
✓
✓
✓
Brand Registry ServiceAmazon Brand Registry is a service that helps the sellers to protect their intellectual property and create an accurate and trusted experience for customers on Amazon.
✓
✓
✓
✓
Automation & Inventory Management ToolsAutomation tools help sellers to manage inventory and pricing in real time
✓
✓
✓
✓
Payment Reserve PeriodGet your funds faster in your account with shorter payment reserve for higher level sellers.
10 days
7 days
7 days
3 days
Weight Handling Fees WaiverSellers are charged a weight handling fee in order to deliver their products. This is based on the weight classification and destination of the orders.
X
Upto Rs. 6
Upto Rs.12
Upto Rs.12
Lightning Deal Fees WaiverLightning Deal Fee is charged on Amazon recommended and seller selected ASINs which are added on Lightning Deal
X
10% off
20% off
20% off
Account ManagementAccount Management services are delivered by experienced account managers who help to identify gaps and areas of opportunity to grow the seller's business on the marketplace.
X
X
Based on criteria*
Guaranteed
Free Service Provider Network creditsService Provider Network (SPN) connects sellers with Amazon-empanelled third-party service providers who help sellers with various services like cataloguing, imaging, and so on.
X
X
Worth ₹ 3000
Worth ₹ 3000
Free A+ Cataloguing for your ASINsA+ Content helps the sellers to enhance their product descriptions and page details with high definition enhanced images, comparison charts, robust FAQs and more for better sales conversions.
X
X
For 10 ASINs
For 10 ASINs
Confirmed Invitation to Amazon Seller Connect EventsAmazon Seller Connects are invite only events for the top performing sellers across different cities
X
X
✓
✓
Long Term Storage Fees WaiverLong Term Storage Fee is charged every month for all the sellable inventory units that have been stored in Amazon Fulfillment Centers (FC) for more than 180 days.
X
X
X
20% off
Priority seller supportGet 24x7 expedited support for your urgent issues by email.
X
X
X
✓

STEP Seller Success Stories

Video thumbnail featuring an Amazon seller
Earlier I use to visit multiple dashboards to check my performance and now with Amazon STEP, I get to track my overall performance at one place. It helps me to ensure all the metrics are in place or wherever I need to pay more attention
Nitin JainIndigifts
We regularly host free webinars about Amazon STEP for you to learn how you can accelerate your business growth
Join our next webinar

Frequently Asked Questions (FAQ)

Do I have to register for STEP?
Sellers are automatically enrolled into Amazon STEP.
I am a new seller. Will I be part of STEP?
Yes, as a new seller you will start at the 'Standard' level and enjoy 'Standard' benefits from day one.
Where can I view my performance?
You can view your performance, current level, benefits and customized recommendations on the STEP Dashboard on Seller Central. Click here to visit the STEP dashboard in Seller Central (login required).
When will I be evaluated?
STEP follows a quarterly evaluation cycle and based on your performance in the last quarter you move to a new level (or continue at the same level) by the 5th day of the next quarter.

For example, based on your performance from January 1, 2022 to March 31, 2022 you move to "Basic", "Advanced" or "Premium" effective April 5, 2022. You will continue at this level and receive corresponding benefits until the next evaluation is completed by July 5, 2022 based on your performance from April 1, 2022 to June 30, 2022.

The evaluation will be done only if you have fulfilled at least 30 orders and have at least five distinct ASINs in the evaluation period. If you do not fulfil the above criteria, you will be at the "Standard" level and receive "Standard" benefits.
✕

Sign up for webinars on Amazon STEP

Learn more about Amazon STEP, how it works, and get your questions answered in our upcoming Webinars.

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