Improve performance, unlock benefits & accelerate growth

What is Amazon STEP?

STEP is a performance-based benefits program which simplifies your experience by providing customized and actionable recommendations, helps you improve key customer experience metrics and in turn, your growth. Your performance on key metrics and the associated benefits are transparent, easy to understand and applicable to sellers of all sizes and tenure on Amazon.in.

As you improve your performance, you unlock benefits by moving through ‘Basic’, ‘Standard’, ‘Advanced’, ‘Premium’ levels & more. These benefits include weight handling & lightning deal fee waivers, faster disbursement cycles, priority seller support, free account management, free A+ cataloguing and many more. With STEP, your performance, benefits and growth are owned by you, and puts you in charge of your success!

Program Benefits

Secure Payment

Track Performance

One-stop destination to track performance on metrics that drive growth
Ship your orders

Enjoy Benefits

Benefits include weight handling & lightning deal fee waivers, faster disbursement cycles, priority seller support, free account management & more
Services offered by Amazon

Get Recommendations

Customized and actionable recommendations help you continuously improve your performance
We regularly host free webinars about Amazon STEP for you to learn how you can accelerate your business growth

Frequently Asked Questions (FAQ)

Do I have to register for STEP?
Sellers are automatically enrolled into Amazon STEP.
I am a new seller? Will I be part of STEP?
Yes, as a new seller you will start at the 'Standard' level and enjoy 'Standard' benefits from day one.
Where can I view my performance?
You can view your performance, current level, benefits and customized recommendations on the STEP Dashboard on Seller Central. Click here to visit the STEP dashboard in Seller Central (login required).

Start your Seller Journey

Join our family of 7 Lakh+ businesses who sell on Amazon
It takes only 15 minutes to setup your account