Amazon Seller > Grow Your Business > Seller Licensing

Join Amazon Licensed
Brands Program

Amazon Licensed Brands program combines Small and Medium Businesses' product knowledge & manufacturing capabilities with Amazon brand trust and expertise to enrich the customer experience, thereby enabling them to sell their products better to customers

Program Benefits

Benefits - Sell Under Amazon Brands

Sell Under Amazon Brands

You'll be able to sell your products under Amazon Brands and leverage Amazon brand trust
Benefits - Account Management

Account Management

You'll receive regular guided support from your account manager to improve your sales performance
Benefits - Onboarding Support

Onboarding Support

You’ll receive guided support and a toolset of products to sell your products and track performance
Benefits - Marketing Services

Marketing Services

Selling Partners will receive a suite of marketing support executed by our Amazon Merchandising team. Products with high ratings and reviews will receive additional placement across
Benefits - Insights


Selling Partners will receive product guidance in the form of pre-launch assortment planning support and product portfolio optimization inputs that will help them create products that customers will love

Participating Categories

  • Apparel
  • Automotive
  • Beauty
  • Electronics
  • Furniture
  • Home and Kitchen
  • Home Entertainment
  • Home Improvement
  • Jewellery
  • Lawn and Garden
  • Musical Instruments
  • Office Supplies
  • Shoes
  • Sports
  • Wireless Accessories
  • And more...

Our Brands

Our Brands - Umi Essentials
Our Brands - EONO
Our Brands - Anarva
Our Brands - Nora Nico

Become an Amazon Licensed Brand Seller