Amazon Seller > Grow Your Business > Prime Day

Amazon's Biggest Shopping Events

What is Amazon Prime Day?

Prime Day is one of Amazon's big shopping events of the year and an opportunity for sellers to connect with lakhs of Prime members across the country. On this day, Prime customers get exclusive access to discounts on many product categories listed exclusively by our Prime Sellers.

To cater to eligible customers on the Prime Day and beyond, all you have to do is choose Fulfillment by Amazon (FBA), and send your products to our Amazon FC (fulfillment center). Another option to enable Prime would be to join the Local Shops on Amazon program, where you can gain access to Prime badge over time for customers in nearby pincodes.

209

sellers became crorepatis
during Prime Day 2020

31,000

sellers saw their highest sale
day ever during Prime Day 2020

1 Million

customers made purchases from SMBs
in the 14-days upto Prime Day 2020

How can I participate in this festival?

New to selling on Amazon?

It's a great time to Start Selling. New sellers who participated in the Prime Day event, grew by 3X.
You can become an Amazon seller and give your business national reach during the biggest shopping season of the Indian calendar.

Click here to register

Already selling on Amazon?

If you are already a seller on Amazon.in, the best way to make the most of the Prime Day is prepare for the potential increase in demand. Click the link below and sign in to your seller central account and you can get personalized recommendations for Prime, advertising, coupons as well as reward offers

Get recommendations

How do I prepare for the sale?

Here's how you can prepare to make the most of being a Prime seller:

Make sure your top products are in stock

Inbound your products to Fulfillment Centers closer to Prime customers

Create coupons & deals to delight customers

Price competitively to increase your chances to win the buybox

Registered Amazon Seller? Start preparing your Prime selection

View Recommendations

Why become a Prime Seller?

Prime member base in India has grown faster than any other country since launch in Jul’ 2016. During Prime Day 2019, Prime customers bought unique selection from thousands of small sellers who saw 67% increase in their sales. Prime customers also shop all year round. It is a great opportunity to make your products discoverable to Prime members and drive value for your business.

How can you become a Prime Seller?

You can now become a Prime Seller on the three ways given below:

Fulfillment by Amazon (FBA)

FBA is a logistics and fulfillment service offered by Amazon in which Amazon picks, packs, and delivers your goods to the customer. When you choose FBA, your products become eligible for Prime. We currently have a special offer of 3 months/100 units fee waivers for first-time users of FBA

Try FBA for Free

Local Shops by Amazon

If you own a store or business and can deliver to nearby pincodes quickly (same day/next day) using either your own associates or a third party carrier, then you can sign up for Local Shops on Amazon. This can enable the Prime badge for your nearby pin code.

Find out more about Local Shops

Seller Flex

Seller Flex provides you with all the benefits of FBA from the convenience of your warehouse location. This program allows you to sell products with Prime and FBA badge while enabling higher selection and giving one-day/two-day delivery promise to the customers.

Learn more about Seller Flex

(Seller Central Sign In Required)

Read more on how to make the most out of Prime Day

How being a Prime Sellers amplifies during this festive sale

This is the perfect time to register yourself as a prime seller and enjoy the benefits of Amazon Prime.

Benefits of Becoming an Amazon Prime Seller

Since its launch in 2016, Amazon Prime in India has grown its member base faster than any other country. The special superior services they receive as Prime members attract more people.

Sell on Prime Day and beyond

Finding a host of new loyal customers

By selling during the Prime Day we thought our sales would double, but our sales grew more than 3X and we got some of these orders from different corners of India.
Gunjeet SinghFounder of Two Moustaches

A one day sale on Prime Day brought us 15 times the sale compaed to a normal day. The advertisements done by Amazon brought visibility to our brands in India.
Ankit GargCo-Founder of WakeFit

On the day of Prime Day sale, within few hours we ran out of stock. My sale went from 1X to 8X within one single day and I started to acquire large number of first time and loyal customers.
Vijaya RajanFounder of Sirimiri Nutrition Food Products Pvt. Ltd.

Become a Prime Seller today

Grow your business with Fulfillment by Amazon.in