Amazon Seller > Grow Your Business > Launchpad > Benefits and FAQ

A unique program to grow your brand

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Benefits of Launchpad

Onboarding & Optimization Support

We understand the unique challenges faced by startups and emerging brands. As part of Amazon Launchpad, you will receive the following benefits for launching your product(s):

In-house Brand Consultants: To provide guidance and support to successfully launch your product(s) on Amazon.
A perfect launch checklist: To help ensure your product listings are informative, engaging, and calibrated to maximise your chances of conversion.

Launch Marketing Package

Once your listings have been optimized and the perfect launch checklist criteria are met, your products are eligible for the Amazon Launchpad Marketing Package to improve discoverability. The package includes:

Placement on Amazon Launchpad home page: Your product(s) will be included in a "New Releases" placement on the Amazon Launchpad home page.
Placement on Amazon Launchpad category page: Your product(s) will receive placement on a featured Amazon Launchpad category page (e.g. Gadgets, Home etc.).
Placement on New Releases category page: Your product(s) will receive placement on the Amazon Launchpad New Releases page.
Email & Notifications: Amazon shoppers will be sent emails and notifications of the selection on Amazon Launchpad that includes your product(s), during your Amazon Launch Marketing campaign.
Eligibility for inclusion in ongoing thematic campaigns: Run exclusively for the Amazon Launchpad brands in addition to the marketing support during Amazon marketplace events.

Business Insights

Amazon Launchpad provides you with business insights that will help you identify whitespaces, decide on product benefits and optimize your marketing mix. As part of Amazon Launchpad, you are eligible for:

Access to a self-service Business Insights Suite: Comprising reports based on our market intelligence.
High Value Business Advisory: To optimize your business strategy with inputs on events, portfolio management and more.

Ongoing Opportunities

Ongoing opportunities are available throughout the year for all of our eligible brands, including:

Placement in corporate Amazon events: Events occur throughout the year and include Great Indian Festival sales, Prime Day, Small Business Day and more.
Amazon PR support: Amazon Launchpad products may be included and/or featured in Amazon PR events during the year.
Work with different teams across Amazon: Amazon Launchpad members can collaborate with a number of Amazon teams to help grow their business.
Additional perks and benefits: All members have access to additional discounts, credits, and more benefits. Details will be communicated after program registration

Startup India

Startup India is a flagship initiative of the Government of India, intended to build a string eco-system for nurturing innovation and Startups in the country that will drive sustainable economic growth and generate large scale employment opportunities. The Government through this initiative aims to empower Startups to grow through innovation and design

Knowledge Bank

Utilize our knowledge resources for investor engagement, to understand how to set up a business in India, Company registration, Innovation & business, etc.

Learn & Development

Enroll in the different courses to enhance your entrepreneurial skills such as Amazon Web Services, android programming, Supply chain analysis, etc.

Tools & Templates

When you choose to sell with Fulfillment by Amazon (FBA), you don't need to worry about packaging. Once you have sent your product to an Amazon Fulfillment Center, where we will store, pack and ship your product for you, whenever your receive an order. So avoid the hassle of packing yourself and choose FBA

Easy Ship & Self-Ship Sellers

Whether you use Amazon's delivery service (Easy Ship) or ship through 3rd party carriers, you can purchase Amazon packaging material to wrap your products. Choose from polybags, corrugated boxes and Amazon sealing tape based on your packaging needs.
(You can also use your own packaging material)..

Market research

Get access to a vast collection of research documents in the fields of the startup ecosystem, namely, investment, Fintech, Internet of things, etc.

Frequently Asked Questions

Get answers to the frequently asked questions about Amazon Launchpad

Who is eligible to participate in the Amazon Launchpad program?

Amazon Launchpad requires startups & emerging Brands to have a market ready, consumer facing, physical product(s) available to ship now or within 30 days. We are primarily considering startups & emerging brands funded or supported by our collaborators, crowdfunding platforms, venture capital firms and startup accelerators. If your startup or brand is unfunded or supported by a company that is currently outside of our collaborators, we will evaluate your application on a case-by-case basis. We welcome applications from all entrepreneurs and emerging brand owners with a unique product to sell on Amazon.in.

How are Amazon Launchpad brands treated differently than other Amazon sellers?

We appreciate that startups & emerging Brands have different needs from that of more established companies. Amazon Launchpad has been designed to meet these needs while giving you the marketing benefits typically availed by more established Amazon sellers, from day one. We’ll help you create story-telling opportunities for you to talk about your products using larger images, videos and custom product detail pages, and merchandise them across Amazon and on our program storefront to ensure they are discoverable to our customers. We will also provide you with access to powerful business insights with our market intelligence. All this, of course, is on top of the standard Amazon benefits - access to millions of loyal global customers, Amazon’s world-class fulfilment infrastructure, trusted customer service and delivery benefits

How much does it cost to participate?

Startups & emerging brands joining the Program will pay an applicable Program participation fee in addition to the standard Amazon referral fee. The applicable program participation fee entails either a 5% or 2% premium, charged for enrolled brands based on the gross shipped Gross Merchandise Sales. This will be in addition to the standard referral fees described and calculated in accordance with the Amazon Services Business Solution Agreement (BSA) and the Selling on Amazon Fee Schedule. The aforesaid fee applies to all product sales associated with your seller account registered on the Amazon marketplace for the products listed under the brand name of your brands that are enrolled under the Program.

How can Amazon Launchpad help me introduce my products in Global marketplaces?

When you’re ready to scale your business outside of India, we can leverage Amazon’s presence in marketplaces around the world to help you establish international distribution, subject to regulatory and Amazon policy compliance.

Can existing brands participate?

Yes, existing brands who meet our program criteria can be considered for participation in Amazon Launchpad. Complete our program application form and we will get back to you within two weeks.

Does Amazon Launchpad guarantee any sales increase to us?

No. We cannot guarantee any sales increase. However we can provide relevant inputs/insights and guide you to maintain operational excellence that might help you grow on the platform.