Empowering Indian Artisans selling handcrafted products

What is Amazon Karigar?

An Amazon initiative to bring to the fore India's rich handicrafts heritage sourced locally from across the country. A program to enable artisans and sellers crafting authentic handmade products to become successful on Amazon.

Why become a Karigar?

200%

Revenue growth in 2019

10 lakh+

Artisan lives touched

25+

Government Partners

80+

Craft Clusters

Program Benefits

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Subsidized Referral Fee

Reduced referral fee will stand at 8% or less depending upon the category
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Personalized Training for a Quick Start

Training support on how to Sell on Amazon to kickstart the business
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Account Management Support

Our account manager will guide you in your initial days as a seller
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Imaging and Cataloguing Support

Professional product photoshoot and product listing support to get your account live
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Increased Customer Visibility

Your products will also be displayed on the Amazon karigar store on Amazon.in to help you get noticed by more customers
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Marketing Support

Leverage our marketing initiatives to grow your brand

Hear more from our Karigars

Our Partners

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Poompuhar
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Resham Shilpi
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Tantuja
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Tribes India
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From our marketing events

Participate in our marketing and networking events such as Smbhav and Small Business Day
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Frequently Asked Questions

Get answers to the frequently asked questions about Amazon Karigar
I sell handcrafted products. However, I do not have any handloom mark or any other authentication. Will I be able to join Karigar and get the benefits of reduced referral fee?
Please apply to the program and furnish all the documents that you can share to validate that your products are genuinely handmade. We will get in touch with you to validate the same. Only when we are able to establish that your products are genuinely handcrafted, you will be able to join Karigar and avail its benefits including reduced referral fee. Having an authentication certificate will help in faster processing of application
I am already selling on Amazon. Can I be a part of Karigar program?
No, currently the program is for new sellers registering directly with Amazon Karigar program. We will let you know once we open this to existing Amazon.in sellers.
We are an NGO/Not for Profit Organization. How can we partner with Amazon Karigar?
If you are a government run body/NGO/Not for Profit and are helping artisans, we will onboard you as our partner. We will help artisans referred by you in selling on Amazon. Please apply on the link given on this page.
What are the requirements to sell under the Karigar program?
In addition to the other requirements mentioned in these FAQs, your products should not be machine made and you need to have all the minimum requirements to Sell on Amazon - proprietorship details, contact details, bank account, GST, PAN are mandatory. If you do not qualify, you can click here to know more about Selling on Amazon.
I don’t have GST and I want to sell my products online. How can Amazon Karigar help me?
You need to have GST to Sell on Amazon. Don't have GST? You can connect with a third party service provider to help you get GST by clicking on the below link-
Who will take care of my logistics, inventory and seller account?
Karigar team will only help you get started on Amazon with training, account set up and account management support for the first 30 days. You will also be provided with one-time imaging & cataloguing facilities, at no extra cost, with respect to the products with which you want to launch on Amazon. However, you will be managing your seller account yourself.

If you want services to ship during or after launch, you can avail FBA or easy ship services as per applicable cost. You can read more about the same below:
How will I get notified of the training schedule? How much do I need to pay for them?
Once you are invited for the program, you will get an SMS or E-mail notification with the exact date and location of the training if it is an offline workshop or you will get a webinar registration link if it is an online training session. This onboarding session will be for all the sellers launched under the Karigar program at no cost
I have already applied but there has been no response. How can I escalate the same to Amazon?
You can write an email to saheli-karigar@amazon.com and we will get in touch with you.
I still have queries, how can I get in touch with you?
You can write to us at saheli-karigar@amazon.com. We would be happy to assist you.

Join the Karigar community

Give your unique handcrafted products a national fanbase