Get $50,000 in potential benefits Register nowGet $50,000 in potential benefits Register now
Seller University
Grow your brand with confidence
Seller University is a free educational resource designed to empower your business. Learn how to list, price, fulfill, and advertise with Amazon, or explore advanced topics to take your selling to the next level.
What is Seller University?
Everyone learns differently. That’s why we offer resources in multiple formats. Stay up to date on tools,
processes, and opportunities with videos and downloadable guides covering 125+ topics across global stores.
processes, and opportunities with videos and downloadable guides covering 125+ topics across global stores.
Get step-by-step instructions
Get detailed guidance on key tasks, including listing, pricing, and fulfillment. Or learn how to access, configure, and use tools like A+ Content and Brand Analytics.
Grow your selling strategy
Discover programs, tools, and opportunities that can enhance how you sell. Get tips for inventory management, advertising, account health, and more.
Did you know?
Seller University can help you unlock New Seller Incentives
Amazon’s New Seller Incentives are a series of financial incentives linked to our brand, logistics, pricing, and promotional services. Seller University offers a range of educational content to help unlock and utilize New Seller Incentives for your business.
Explore Seller University resources
For new sellers
Start your selling journey with content that helps you discover and use selling tools and programs.
For experienced sellers
Tackle new challenges and bigger opportunities with up-to-date information, training, and tips.
Other resources
Frequently Asked Questions
What is Seller University?
Seller University is your hub for education, training, resources, and tips about selling with Amazon. You can learn how to list, price, and advertise your products. Or explore advanced selling topics to take your business to the next level.
Seller University offers videos and downloadable PDFs. Review our full catalog or explore select resources on our YouTube channel.
Seller University offers videos and downloadable PDFs. Review our full catalog or explore select resources on our YouTube channel.
Who can use Seller University?
Anyone can explore our resources. Review our full catalog or explore select resources on our YouTube channel.
What kind of educational content does Seller University provide?
Everyone learns in their own way, at their own pace. That’s why Seller University offers a wide variety of on-demand content in different formats.
Videos: Topics range from overviews of programs and tools to step-by-step instructions that can be paused and rewatched as you progress through a workflow.
Guides: Access a wide variety of educational guides that provide high-level overviews of products, services, and workflows.
Videos: Topics range from overviews of programs and tools to step-by-step instructions that can be paused and rewatched as you progress through a workflow.
Guides: Access a wide variety of educational guides that provide high-level overviews of products, services, and workflows.
Start learning with Amazon
© 2024 Amazon.com, Inc. or its affiliates. All rights reserved
