Your next big product idea, backed by real-time data

Analyze market trends, discover new products to sell on Amazon, and boost your business with Product Opportunity Explorer.

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When selling across Amazon global marketplaces, it can be challenging to determine which products will be profitable in different markets. Use Amazon’s Product Opportunity Explorer tool to uncover unmet demand and unlock new opportunities for your business. Use up-to-date Amazon data to analyze trends in customer behavior and confidently make new product decisions for international customers.

What is Product Opportunity Explorer?

Product Opportunity Explorer is Amazon’s e-commerce research tool that helps you understand current market trends, customer search behavior, and product demand across Amazon global stores. It provides fresh insights into high-demand niches on a weekly basis that you can use to identify unmet demand and create new products and offerings.
Use customizable graphs to track product seasonality, historical pricing trends, and niche performance over time. Our dashboard highlights rising or falling demand in different categories, enabling you to identify growth areas and plan accordingly. Product Opportunity Explorer also offers expert advice and tips to enhance research and decision-making.

Why choose Product Opportunity Explorer?

Having a creative idea for a new product or offer is just the starting point. Success in business goes beyond a great idea — it requires understanding whether your product will thrive in a specific market. To make these informed decisions, you need to leverage data and insights.

With Product Opportunity Explorer, you can access valuable customer insights to shape your sales strategy, view top sellers in Amazon stores, and analyze pricing trends to enhance your product listings.

Find new product opportunities

Analyze customer and competitor data to discover high-demand, low-competition products with growth potential.

Discover unmet customer needs

Uncover gaps in the market by analyzing customer search and purchase patterns to spot opportunities for new products.

Make data-driven decisions

Get insights into customer search patterns and buying behavior to guide your product strategy and optimize your listings.

Enhance your product offerings

Use ‘Customer Review Insights’ tool within Product Opportunity Explorer to understand customer sentiment and identify ways to improve your products based on real feedback.

Track sales performance

Monitor sales patterns to understand if best-selling products perform well year-round or peak during specific times like holidays or summer. This helps you plan inventory and time your product launches effectively.

Learn the term:

Niche

Product Opportunity Explorer uses niches to help you find opportunities for your business. A niche is a collection of customer search terms and products that represent a specific customer need, such as ‘eco-friendly water bottles’ or ‘kids art supply’. Each niche has a detail page providing additional information, like current products within the niche, top search terms, and statistics about new product launch potential.

What Product Opportunity Explorer offers

Product Opportunity Explorer empowers you to make informed decisions based on trends and data. Explore some key features that can equip you with the insights you need to create a winning product offer.

● Product research and trends

With Just-in-Time (JIT) inventory management, you order products just before you need them. This method helps reduce storage costs because you don’t keep a lot of stock on hand. It’s a great way to ensure you have fresh products, but it requires precise timing and reliable suppliers to avoid running out of stock.

Find potential products: See top items in each niche, their search demand and profit potential based on sales and pricing data.
Assess profitability: Check the product’s popularity growth over time, average units sold, average prices, and more to ascertain possible profit margins.

● Landscape analysis

Evaluate competition: View ASIN data, brand performance, reviews, and click share metrics to understand how others are performing in your niche.
Plan your strategy: Review sales history, customer feedback, search volume growth and conversion rates to optimize your pricing strategies.

● Customer Review Insights

Understand customer sentiment: Access customer reviews, sorted by positive or negative sentiment, and view snippets to gain deeper insights into customer needs.
Identify improvement areas: See what customers like and dislike about products, and how these factors affect ratings.

Learn more about Customer Review Insights

● Returns

Understand return patterns: See the top reasons for returns in your niche, what percentage each reason represents, and how these patterns change over time.
Make informed decisions: Use return data to spot product opportunities, avoid common issues, and assess if a niche has high return risks.

Start using Product Opportunity Explorer today

Ready to understand customer demand and discover new sales opportunities? Sign up for a seller account or log into Seller Central to start using Product Opportunity Explorer today.

Step 1: Log into Seller Central

Log into your seller account on Amazon Seller Central and search for ‘Product Opportunity Explorer’ under the ‘Growth’ tab.

Step 2: Perform a search

There are various ways to search on Product Opportunity Explorer. You can browse niches or products by category, or search for a niche, product, or keyword in the search bar.

Step 3: Filter results

Apply filters to narrow down search results and view results that meet your specific needs.

Step 4: Analyze the data

Explore key metrics to understand customer demand, product potential, and growth opportunity. Analyze these insights to identify potential niches and products, and develop effective sales and pricing strategies to prepare for a successful launch.

Explore product opportunities

Related resources

Live webinars

Join our free live webinars to gain valuable insights from Amazon experts on key aspects of exporting with Amazon Global Selling. Sessions are available for sellers at every stage of their journey.

Check out our calendar

Perfect Launch

Perfect Launch is a set of five programs (Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising) that helps sellers generate sales more quickly. Sellers who adopt Perfect Launch can take advantage of over $50,000 in New Seller Incentives.

Know more here

Amazon SEND

Amazon Global Selling SEND is a cross-border shipping solution that enables sellers to send their inventory from India to fulfillment centers in the US, UK and Germany in a cost-effective manner.

Know more here

Frequently Asked Questions

1. How to find best-selling products on Amazon?

Amazon’s Product Opportunity Explorer tool provides Amazon sellers with data on customer insights, niches, product trends, and more to help them identify growth areas and create compelling product offerings.

2. What are the top products to sell internationally on Amazon?

Top-growing product categories for Indian exporters on Amazon Global Selling include apparel, home, beauty, health and personal care, and toys. Sellers can get more insights on in-demand niches and categories for specific marketplaces on Product Opportunity Explorer.

3. What Amazon supply chain management?

Profitability depends on many factors and can fluctuate depending on product category and quality, customer demand, and the cultural values and spending behaviors of customers in specific markets. To assess a specific product’s profit potential, Amazon sellers can view product trends and customer demand data on Product Opportunity Explorer.

Disclaimer: Whilst Amazon Seller Services Private Limited ("Amazon") has used reasonable endeavors in compiling the information provided, Amazon provides no assurance as to its accuracy, completeness or usefulness or that such information is error-free. In certain cases, the blog is provided by a third-party seller and is made available on an "as-is" basis. Amazon hereby disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from use of such information. Information provided may be changed or updated at any time, without any prior notice. You agree to use the information, at your own risk and expressly waive any and all claims, rights of action and/or remedies (under law or otherwise) that you may have against Amazon arising out of or in connection with the use of such information. Any copying, redistribution or republication of the information, or any portion thereof, without prior written consent of Amazon is strictly prohibited

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Your next big product idea, backed by real-time data

What is Product Opportunity Explorer?