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Product compliance doesn't have to be complicated. Follow this guide to understand product compliance and safety requirements for selling in global markets.
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What is product compliance?
Product compliance means demonstrating that your products meet all applicable laws, regulations, and safety standards of the country where you're selling.
Requirements vary by:
● Product category (toys, supplements, electronics, etc.)
● Destination marketplace (US, EU, UK, Canada, etc.)
● Product characteristics (intended age group, materials used, etc.)
Requirements vary by:
● Product category (toys, supplements, electronics, etc.)
● Destination marketplace (US, EU, UK, Canada, etc.)
● Product characteristics (intended age group, materials used, etc.)
Why it matters for your business:
✅ Listings stay active: Compliant products don't get blocked or removed
✅ Shipments clear customs: Proper documentation prevents border holds
✅ Account stays healthy: Avoid compliance-related Account Health hits
✅ Customers trust your brand: Safety standards build buyer confidence
✅ Shipments clear customs: Proper documentation prevents border holds
✅ Account stays healthy: Avoid compliance-related Account Health hits
✅ Customers trust your brand: Safety standards build buyer confidence
What happens without compliance:
❌ Listings removed, directly impacts your Account Health
❌ Shipments stopped at customs
❌ Inventory disposed of at Amazon fulfillment centers
❌ Potential legal liability for customer safety issues
❌ Shipments stopped at customs
❌ Inventory disposed of at Amazon fulfillment centers
❌ Potential legal liability for customer safety issues
Key product compliance documentation
These are the most commonly required documents. Your specific requirements will depend on your product and marketplace.
Children's Product Certificate (CPC)
Required for: Products intended for children 12 years or younger, sold on Amazon.com.
Must include: Product description, applicable safety rules, testing date and location, importer/manufacturer details, test record holder contact details, manufacturing date and location, and 3rd-party CPSC-accepted laboratory information.
Must include: Product description, applicable safety rules, testing date and location, importer/manufacturer details, test record holder contact details, manufacturing date and location, and 3rd-party CPSC-accepted laboratory information.
General Certificate of Conformity (GCC)
Required for: Non-children's consumer products sold on Amazon.com.
Must include: Product description, applicable safety rules, testing date and location, importer/manufacturer details, test record holder contact details and manufacturing date and location.
Must include: Product description, applicable safety rules, testing date and location, importer/manufacturer details, test record holder contact details and manufacturing date and location.
EU Responsible Person Requirements
Required for: CE-marked products and batteries in Amazon's EU-based stores.
Must include: Products must have a person or company present in the European Union acting as the point of contact for product compliance, as per the Market Surveillance and EU Batteries Regulations. Responsible Person requirements also apply to most non-food consumer products offered for sale in the EU, under the General Product Safety Regulation (GPSR).
Must include: Products must have a person or company present in the European Union acting as the point of contact for product compliance, as per the Market Surveillance and EU Batteries Regulations. Responsible Person requirements also apply to most non-food consumer products offered for sale in the EU, under the General Product Safety Regulation (GPSR).
Additional product compliance documentation
Depending on your product category, shipping method, and destination regulations, you may also need some of the following documents:
● Certificate of analysis: A document issued by a quality assurance or inspection agency confirming that a regulated product meets its product specifications.
● Tracking labels: A permanent tracking label on the product and product packaging including manufacturer’s name, location and date of manufacture, and batch or run number.
● Safety Data Sheets: A document containing information on chemicals, chemical compounds, and chemical mixtures used in the product and their potential hazards.
● User manual: A document that includes detailed information related to operations, standards, and functionalities, to enable buyers to use the product seamlessly.
● Installation manual: A document explaining how to install the product.
● Safety information: A document containing warning and safety information for the product.
Get product compliance support with Amazon's Compliance Reference Tool
The Compliance Reference Tool tells you exactly what documents your product needs, based on your product type and destination marketplace. Using Compliance Reference, you can search for compliance content using keyword or product type and view service providers who can assist you with fulfilling the associated requirements.
How it works:
1. Log in to your Seller Central account and visit the Compliance Reference Tool: https://sellercentral.amazon.com/ckp
2. Select where you want to sell (US, UK, Canada, etc.).
3. Search compliance by product type or HS code.
4. Review the detailed requirements list and connect with service providers who can help you obtain the necessary documents.
Compliance for top product categories: What you need to know
1. Dietary supplements
In the United States, the Food and Drug Administration (FDA) regulates the manufacturing, packaging, storing, and labeling of dietary supplements.
Key requirements at a glance:
Key requirements at a glance:
• Manufacturing facility must comply with the FDA’s Current Good Manufacturing Practice regulations (cGMPs) — 21 CFR 111 or 21 CFR 117, or equivalent.
• Product detail page must include item name with the name of the dietary supplement, manufacturer or brand name, ingredients list and unit count.
• Images must include full product label in English showing "Supplement Facts" panel, ingredients list, certification logos, product warnings, and identifying codes.
• Third-party cGMP audit must be performed by an accredited third-party.
• Special categories supplements (bodybuilding, joint health, sexual enhancement, sports nutrition, and weight management) must be tested for heavy metal, microbial contaminants and for known adulterants per NSF/ANSI 173-2024.
• Must not include disease claims, state "FDA approved," or display the FDA logo.
• Product detail page must include item name with the name of the dietary supplement, manufacturer or brand name, ingredients list and unit count.
• Images must include full product label in English showing "Supplement Facts" panel, ingredients list, certification logos, product warnings, and identifying codes.
• Third-party cGMP audit must be performed by an accredited third-party.
• Special categories supplements (bodybuilding, joint health, sexual enhancement, sports nutrition, and weight management) must be tested for heavy metal, microbial contaminants and for known adulterants per NSF/ANSI 173-2024.
• Must not include disease claims, state "FDA approved," or display the FDA logo.
2. Children's toys
A children's toy is a product intended for use in learning or playing by a child under 12 years in the US, and under 14 years of age in Canada and the EU. Amazon requires all children's toys to be tested to the applicable safety standards for each marketplace.
Key requirements at a glance:
Key requirements at a glance:
• Must use an authorized third-party testing, inspection, and certification (TIC) service provider.
• Product detail page must include model/part/item number, manufacturer or brand name, mandatory cautionary statement, and minimum age recommendation.
• Images must show model number, compliance markings, product labels, and manufacturer/importer name and address.
• Children’s Product Certificate (CPC) and CPSA tracking label permanently affixed to the product and packaging (US).
• Hazard warnings must be present in English and French for selling in Canada; and CE or UKCA mark must be present for selling in the UK.
• Product detail page must include model/part/item number, manufacturer or brand name, mandatory cautionary statement, and minimum age recommendation.
• Images must show model number, compliance markings, product labels, and manufacturer/importer name and address.
• Children’s Product Certificate (CPC) and CPSA tracking label permanently affixed to the product and packaging (US).
• Hazard warnings must be present in English and French for selling in Canada; and CE or UKCA mark must be present for selling in the UK.
3. Thread count claims in bed linen
This policy applies to all cotton and cotton-blend bed linens sold on Amazon claiming thread counts — including product detail pages, images, videos, and packaging.
Key requirements at a glance:
Key requirements at a glance:
• Thread count must be tested per ASTM D3775:2023 (Standard Test Method for End/Pick Count of Woven Fabrics) and fiber content per ASTM D629.
• Test report from an ISO 17025-accredited laboratory, with test date within the last 12 months.
• Claims in the product listing must be identical across product title, bullet points, description, images, and video.
• Must not use misleading terms like "equivalent to" or "feels like."
• Test report from an ISO 17025-accredited laboratory, with test date within the last 12 months.
• Claims in the product listing must be identical across product title, bullet points, description, images, and video.
• Must not use misleading terms like "equivalent to" or "feels like."
4. Natural health products
All natural health products (NHPs) — including vitamins, minerals, plant extracts, probiotics, amino acids, essential fatty acids, homeopathic medicines, and traditional medicines — must have a valid product license from Health Canada before they can be legally sold in Canada.
Key requirements at a glance:
Key requirements at a glance:
• Must have a valid Natural Product Number (NPN) or Homeopathic Medicine Number (DIN-HM) issued by Health Canada, clearly visible on the product label.
• Products must be labelled in both French and English.
• Images must show complete product packaging or labels that clearly display the NPN or DIN-HM.
• All claims must comply with the product’s Terms of Market Authorization issued by Health Canada.
• Products must be labelled in both French and English.
• Images must show complete product packaging or labels that clearly display the NPN or DIN-HM.
• All claims must comply with the product’s Terms of Market Authorization issued by Health Canada.
Frequently Asked Questions
1. What happens if my product is non-compliant?
If a product lacks the right compliance documentation, your listings could be removed, which might affect your Account Health. If you ship internationally, non-compliant items might get stopped in customs. If you have inventory at Amazon fulfillment centers, non-compliant products might be disposed.
2. When does Amazon check compliance?
Amazon may request documents when you list a new ASIN, during routine compliance checks on existing products, when safety issues are reported by customers, or when compliance requirements are updated for specific product categories. Proactive compliance is always the safest approach.
3. How do I find what compliance documents are needed for my product?
Use the Compliance Reference tool in Seller Central. earch by product type or HS code, select your destination marketplace, and get a tailored list of requirements.
4. What format should documents be in?
Documents provided to Amazon must be authentic, in their original (unmodified) format, and in a non-editable format like a PDF or JPEG. Scanned test reports are acceptable if these requirements are met.
5. Where can I get help with testing and compliance?
Compliance services to assist you with testing, such as Lab Central, are available via the Service Provider Network in Seller Central.
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