Increase visibility and sales during Prime Day

If you’re an Indian business owner interesting in selling your products in international markets, you can register with Amazon Global Selling and participate in Prime Day. To register and sell a range of products on Amazon global marketplaces, you need:
• Email address and mobile number
• ID proof (Aadhaar, passport, or driving license)
• Credit or debit card (international transactions enabled)
• Business address proof (bank or credit card statement)

Prime Day for sellers is a great opportunity to expand your business globally. Here are the dates you’ll want to know to plan ahead for Prime Day:
• May 5, 2025: Prime-Exclusive Price Discounts submissions open for Prime Day and will close twelve hours before the end of the event.
• June 6, 2025: Deal scheduling for Prime-Exclusive Best Deals and Lightning Deals for Prime Day closes. You may continue to submit Prime-Exclusive Price Discounts until 12-hours before the event end time and Coupons through the end of the event.

Prime Day for sellers involves some preparation. You can prepare for Prime Day by:
• Optimizing your listings to showcase your product's unique benefits.
• Managing Prime Day inventory to keep operations running smoothly.
• Making sure your inventory arrives on time and creating demand with powerful marketing campaigns.
• Stocking up on your top products to meet expected demand.
• Clearing out slow-moving inventory using options like price discounts and bulk removals.

Exporters can offer the following types of deals on Prime Day:
• Prime-Exclusive Best Deals: Prime-Exclusive Best Deals offer great products at a high-quality discount and may perform well with best sellers in your catalog. These deals run the entire event duration.
• Prime-Exclusive Lightning Deal: Lightning Deals allow you to offer a steep discount for a limited time to create a sense of urgency for customers. They can run for up to 12 hours (or until sold out), as scheduled by us.
• Prime-Exclusive Price Discount: A Prime-Exclusive Price Discount is a price discount offered to Prime members only, including seller-fulfilled items with free shipping that meet other high-quality metrics.
• Prime Member Coupons: Prime Member Coupons are point-of-sale promotions offered exclusively to Prime members on a single product or a set of products with automatic placement on the Coupons page, shopping results, and product detail pages.

On Amazon Prime Day, sellers can prepare for increased traffic and high demand by:
• Using recommended products on your Deals dashboard.
• Spotlighting top-selling items and offer deep discounts to maximize your growth opportunities.
• Using high quality images, videos, and other content of your product.
• Improving product detail page with bullet points, images, and A+ content.
• Pricing competitively, beating the lowest 30-day pre-event price.