GLOBAL SELLING

How to start an export business from India?

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How can I start my export business?

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Decide where you want to export

The first step is to understand global markets and products in demand. This will help you decide what is the right marketplace for your business.
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Get the required documentation

Obtain PAN and IEC (from DGFT). Application for IEC can be filled online directly on the DGFT website.
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Find customers

If you are interested to start an offline export business, you might need to participate in trade fairs, buyer seller meets, which would cost both time and money. With Amazon Global Selling, you can start an export business through e-commerce.
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Ship your products

There are a lot of factors concerning logistics and delivery. Timely delivery with no damages not only builds trust for your brand but will also be responsible for repeat purchase and increasing referrals of your products.
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Get paid

Depending on an alignment you have with the buyer, you can decide either to open a bank account in the respective country or collect payments in your Indian bank account. You can consult your financial advisor for this. With Amazon Global Selling, you have the flexibility of both.
Watch: Success stories of our export champions
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Why export with Amazon Global Selling?

Starting an export business can be quite a challenge, especially if you are new to the industry. This is where Amazon Global Selling comes into the picture. With international logistics and state-of-the-art tools, starting and managaing an export business becomes hassle-free for sellers like you.

Increase your revenue

You can maximize your revenue by participating in international sale events like Prime Day, Black Friday and Cyber Monday across Amazon marketplaces (the USA, the UK, Canada, Australia, Singapore, the Middle East, etc).

Demand for your products all year round

Not just Diwali, but your products will be in demand all through the year. For instance, if you are a sweater manufacturer and your peak demand is during or before the start of winter season in India, you can also sell your products in the peak winter season in Australia (June - August) or other geographies, thus, making profits round the year.

Fulfillment by Amazon (FBA)

To make delivery and shipping easy for sellers like you, we recommend Fulfillment by Amazon (FBA). All you need to do is send your products to Amazon’s warehouse. Amazon packs and ships it to the customer and also handles customer feedback/concerns on your behalf. If a customer returns the product, Amazon collects it and brings back to the fulfillment center again.

The advantage of direct selling

You can sell to international customers directly through e-commerce. For example, a customer in the USA sees your product on the amazon.com and orders it. You deliver the product and get payment in your preferred bank account (India or the US).
Limited period offer: Register now and get three-month subscription at $1*

Amazon exports so far

Global reach

200+

Countries and territories for sellers to expand to and reach millions of customers

Revenue potential

$8 billion

Indian exporters on Amazon Global Selling are on track to surpass $8 billion in cumulative e-commerce exports

Growing community

200 million+

Paid Amazon Prime members across the world

How to register as an Amazon global seller?

Amazon global seller from India

1. Decide where and what to sell

Understand the market opportunity for your export business and select suitable international marketplaces where you want to sell. Amazon provides you export opportunities to North America, Europe, Middle East and Asia-Pacific.
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2. Register and list your products

Register yourself as a seller in Amazon international marketplaces and list your products you want to export. Amazon has created Service Provider Network: A list of third-party service providers who can help you with creating and running a successful export business.
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3. Deliver your products

Deliver your products internationally without any challenges. Use Fulfillment by Amazon (FBA) for shipping your products to any part of the world. You can also manage your own shipping via third-party service.
Amazon global selling payment

4. Get paid and grow your business

Get paid to your account on completion of sales. Focus on expanding your export business by utilizing Amazon’s international tools and services like Amazon Advertising and Fulfillment by Amazon (FBA).
Limited period offer: Register today and get three-month subscription at just $1*

Frequently Asked Questions

Where can I export my products via Amazon?
Amazon Global Selling offers you access to export in 200+ countries and territories via 18 marketplaces: USA (amazon.com), Canada (amazon.com.ca), Mexico (amazon.com.mx) and Brazil (amazon.br) in Americas, UK (amazon.co.uk), Germany (amazon.de), France (amazon.fr), Italy (amazon.it), Spain (amazon.es), Sweden (amazon.se), Poland (amazon.pl), Turkey (amazon.com.tr) and the Netherlands (amazon.nl) in Europe, UAE (amazon.ae) and Saudi Arabia (amazon.sa) in Middle East, and Japan (amazon.co.jp), Singapore (amazon.sg) and Australia (amazon.com.au) in Asia-Pacific.
What are the export products that I can sell on Amazon international marketplaces?
An Indian exporter can sell a range of products on Amazon across 30+ categories. The top selling product categories from Indian sellers are:

• Home textile: Bedsheets, kitchen linen, home décor, pillow covers, curtains, carpets, rugs
• Apparel: Men’s garments, womenswear, kid's fashion, ethnic wear like salwar suits, kurta, lehenga, silk saree
• Jewellery: Fashion and fine jewellery
• Leather: Wallets, bags, footwear, accessories
• Health and personal care: Bath towels, home care, toiletries, bath and body products, essential oils
• Consumables: Tea, spices like black pepper, cardamom, cinnamon, coffee
• Ayurveda: Organic products, Health supplements, medical items, food and dietary supplements
• Beauty products: Personal grooming, makeup, cosmetics, beauty accessories
• Toys and sport goods: Kids toys, learning/activity boxes, robotic and educational toys, cricket kit
• Office products and furniture: Notepad, novelties, cane and wooden furniture
• Electronics: Cell phone devices, electronic accessories, musical instruments, computers, tools, video and DVD, camera
• Books: Educational, novels, guides

Each product category may require separate licenses and documents, specific to the region of export, origin country and shipping mode. You can use Amazon’s third-party Service Provider Network for assistance in export compliance.
What is the procedure to register as an exporter through Amazon?
Amazon Global Selling has made export process is very easy for Indian MSMEs to sell internationally. To register as an exporter with Amazon Global Selling all you need is:
• Email address
• Valid business address
• Credit card with international transactions enabled
• VAT (only for Europe and Middle East marketplaces)
What is the cost to sell on Amazon international marketplaces?
The cost structure to sell on Amazon international marketplaces depends on your selling plan, product category, fulfillment strategy, and other variables. The options are flexible allowing you to choose the most suitable combination for your business goals.
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