GLOBAL SELLING BLOG

Guide to product photography for your online export business

Good product photography not just allows your customer to understand product features but also leads to higher chances of purchase. In this blog, learn about tips for Amazon product photography to ensure you capture good photos.

A good product image can do wonders for your online store. It not just attracts the customer to view your product listing among others but can also give them a clearer view of the product and increase their chances of purchasing. Since customers cannot feel the object physically, good product photography becomes the basis for them to decide whether to make a purchase or not.

As an exporter selling on international marketplaces, your customers might speak different languages across different regions. Ecommerce photography used in your listings will give them a clear idea of your products. With multiple smartphone options with good technology and camera tools, sellers like you have more opportunities to experiment and improve your Amazon product photography. You can take pictures of your products on a DSLR camera, use a tripod, try a mini studio or light box or simply create a collage using online tools.

Whether you prefer to hire someone for product photography or choose to take ecommerce product photos yourself, this blog will help you understand the process and also learn a few tips to ensure you capture good photos.

Why is product photography important?

A major reason to do product photography is to build customer trust. Product images help to increase buyers’ attention and trust, leading to chance of higher conversation rates. Most ecommerce platforms including Amazon international marketplaces in USA, Europe, Australia or UAE suggest sellers use high-quality images to boost engagement, establish credibility, and increase chances of purchase. Often also referred to as visual marketing, experts in the field of ecommerce consider product photography as an important business tool.

Good product photography has the power to narrate the story of the brand, what it means to your customers, and why they should buy it. Product photos focusing on appropriate details can also get more customers to share their experience on social media. This not just boosts your brand image but also gives you a competitive edge over other brands. It also helps customers have a good buying experience and increase brand loyalty.

Tips for product photography on Amazon marketplaces

For a good product photograph, you have to draw the attention of the viewer and motivate them to buy the product. Amazon product images should be crisp and convey all the details like colour, dimension and material. Below are a few tips on how you can improve your product photography:

1. Telephoto lens

You must ensure that your product is not distorted in the images in any way. Telephoto lens are commonly used to show far away objects with accurate perspective as it increases focal length.

2. Proper light balance

The key to product studio lightening is making sure that the product is separated from the background. You should use soft light in product photography. Soft boxes and reflectors can help you get the natural lightening in studios. You should also find right white light balance to avoid shadows and hot spots.

3. Set up your background wisely

Having a white background will help you simplify the editing process for post-production. It will also make the product be clearly visible in the image. Use white light in backdrop as this will help you in remove unwanted objects.

4. Set your product angle

The first image that is displayed on the search and product page is called a ‘main image’. Always ensure that the main image contains the front view of the product. The back view of the product can be used in the list. You can place your product in front of the background or should be placed at the centre of the table or keep it on the centre of the table or chair.

5. Adjust your lighting

For capturing a quality product photo, you need perfect lighting. You need to create good lighting to make all the difference in the image. Try to capture images in day light but not directly under the sun. A room with good ventilation is recommended.

6. Use a tripod

To capture every detail of your product, you need a high field of depth, which determines the sharpness of the image. Don't keep your phone against something sturdy to aim your lens toward the subject. This might slide during the shoot and lead to a messy picture. A tripod will help avoid any movement when clicking photos to ensure the product image is not blurry.

7. Retouch pictures

Retouching pictures is a necessary step to give your product photos a professional look. Usually, in this step of edits, any imperfections and extra elements that are not considered necessary are eliminated from a photo – could be colour and tone correction, change of brightness, contrast, etc.

8. High resolution images

It’s not necessary for you to use professional cameras or high-resolution lenses for good quality images. Product photography could be done on your smartphone as well, as long as it delivers clear and high-resolution image. Latest smartphones today boast powerful camera lenses, settings and tools that allow you to optimize your product photos for different types of light and environments.

Amazon SPN: Expert support for your product photography

Amazon Service Provider Network (SPN) is a community of qualified third-party service providers who assist Amazon global sellers to register, manage and grow their export businesses on Amazon international marketplaces. Among the many services, they also help you with Amazon product photography for your export business. Professionals in the industry will help you with product shoot, editing and understanding what works for Amazon.

Know more about Amazon SPN here

How to export from India with Amazon

Product photography is a critical step in exporting from India. While you are creating good photos of your products, it’s also important to choose the right medium to export from India. Sellers from India have indefinite opportunities to export their products and grow their business globally. In the recent years, many sellers are increasingly opting for ecommerce exports – an easy and seamless way to sell internationally online.

Amazon Global Selling is an ecommerce exports program that assists leather exporters to sell on 18+ international marketplaces like USA, UK, Italy, UAE, Saudi Arabia, Australia, Japan, France and more. From simple registration to attractive listing and hassle-free shipping, Amazon Global Selling offers international tools and solutions, enabling sellers to reach over 300 million customers.

Register your business

First, you must register your export business with Amazon Global Selling. You don’t have to be an existing Amazon India seller. The registration can be done online on Seller Central. You’ll need the following documents to register:
• PAN
• ID proof (Aadhar, driving license or passport)
• Business address proof (Bank statement)
• Credit card (international transactions enabled)

List your products

Once you have successfully registered to sell globally on Amazon, you can list your products. Remember to follow tips on how to list your products include attractive pictures and descriptions that’s clear to international customers. You can also seek help from third party service providers.

Ship & receive payments

Once a customer places an order, you can choose to deliver by yourself or you can opt for Fulfillment by Amazon (FBA). Under FBA, Amazon takes care of shipping, delivery, returns and customer concerns. Once a customer purchases your product, Amazon credits the money in your bank account in the currency of your choice.

Frequently Asked Questions

What is product photography?

Product photography is a product shoot done for commercial purposes like product listing on ecommerce platforms like Amazon.

Why do I need product photography?

Product photography is a powerful tool to give customers a chance to understand your product features and drive them to make a purchase via ecommerce. As a seller, you can use different ways to make your product photographs look more engaging. Good product photography has the power to narrate the story of the brand, what it means to your customers, and why they should buy it.

Published on January 19, 2022.

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*Map not to scale. The map has been used for design and representational purpose only, it does not depict the geographical boundaries of the country. These do not conform to the external boundaries of India recognized by the Survey of India.

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