Guide for Indian sellers on export practices

MSMEs, startups and several Indian businesses have an exponential opportunity to expand globally from India. With ecommerce exports, selling internationally has become easier and hassle-free. In this blog, learn about tips and practices for successful exporting.
export practices
Ecommerce exports have allowed Indian sellers to expand globally with ease. With the myriad opportunities available and ecommerce export program like Amazon Global Selling, sellers can tap into different international marketplaces and make their dreams of starting an export business come true. With over 125,000 MSMEs registered on Amazon Global Selling and a growing customer base of millions, Indian exporters can expand globally with ease. There are many best practices for successful exporting, which can help Indian businesses. India exports to over 200 countries across the world, and with ecommerce exports, export trade has become easier than ever.

Where to export from India?


The USA, Canada and Mexico


Germany, the UK, France, Italy, Spain, Sweden, Poland, Turkey and the Netherlands


Japan, Singapore and Australia

Middle East

The UAE and Saudi Arabia

Top products exported from India

Sell leather to US

Leather products

export tea to USA

Spices & consumables

sell textiles to US

Home textile & décor

Sell beauty products to USA

Beauty & personal care

export apparel

Apparel & jewelry

export toys

Toys & sport goods

What are the top export practices to follow?

To be successful at exporting, sellers can follow a few export practices that can help them grow their business. This trade guide on export explores five practices to follow for successful exporting.

Decide where and what to sell

Analyzing and understanding the export opportunity across the world will help sellers have a clear idea about the global market, as they get ready to start their export business. Questions like ‘Does my product require any special packaging’, ‘Do I need any expert assistance’ are often on the minds of sellers. Sellers can plan a research and development strategy to learn about the market trends and analyze export practices. When selling internationally through Amazon, a natural approach is to think about the best selling products in India and understand if the same are in demand across the world.

Create attractive product listings

For successful exporting from India, sellers can use high-quality images and effectively categorize product listings to increase visibility and offer a seamless experience for international customers. Sellers can add descriptive titles, clear images, and concise feature bullets to their products.

Register with Export Promotion Councils

Sellers can register with the Export Promotion Councils to gain access to various resources. From being updated with latest export schemes and notifications to organizing trade fairs, export promotion councils in India act as facilitating agencies in the country's export trade. Currently, there are 26 export councils that promote specific products. For instance, the Gem & Jewellery Export Promotion Council (GJEPC), as the name suggests, promotes gems and jewellery exports. Similarly, Council for Leather Exports (CLE) promotes leather exports.

Benefit from schemes for exporters

Sellers can benefit from public subsidies for exporters that are offered by export promotion councils and chambers of commerce in several nations. They can also learn about the resources available for exporting their products like shipping, documentation assistance, etc.

Watch export videos and tutorials

In an ever-changing global market, it’s important for sellers to upskill themselves and stay updated. Amazon’s Seller University provides educational resources to help Indian brands, businesses, and entrepreneurs learn how to succeed as Amazon Global Selling partners. Seller University provides detailed guides on end to end processes, services, tools, products and policies, for global expansion with ease via various modes of education such as videos, study materials and online webinars.

Export directly through ecommerce

With ecommerce export programs like Amazon Global Selling, sellers can reach millions of customers without any intermediaries. They can directly export to various Amazon international marketplaces like Amazon USA, the UK, the UAE, Australia, and Japan. With easy registration and access to a worldwide customer base of 300 million, it can help them achieve their export business goals.

Opt for hassle-free global shipping

Delivering global orders plays a crucial role for sellers to be successful and grow your business. Indian sellers can fulfill their global orders with ease by themselves or use Amazon India international shipping methods. With Fulfillment by Amazon (FBA), sellers have to ship their products to Amazon’s international fulfillment centers. Amazon stores, packs and delivers products on their behalf, and also handles returns and customer service.

Why export from India with Amazon Global Selling?

Starting and managing your Amazon export business has become easier than ever for Indian sellers, thanks to state-of-the-art logistic solutions and tools. With its easy-to-use tools and a seamless registration process, exporters can expand their business and sell on Amazon marketplaces with the assistance of Amazon Global Selling. With access to Amazon's 300 million+ active customers worldwide, geography no longer limits Indian sellers, opening export opportunities to 200+ countries and territories. Selling on Amazon presents a powerful worldwide channel for businesses of all kinds with no initial expenditures of developing a website or setting up a physical store.
Amazon export business-  Amazon Global Selling benefits
Make the most of the growing community of millions of international customers on Amazon marketplaces
Amazon global selling India
Increase sales by participating in year-round sale events like Prime Day and Cyber Monday
Fulfillment by Amazon FBA
Focus on your business while Amazon helps you with international logistics like Fulfillment by Amazon (FBA).
Published on August 25, 2021.

Sell across the world with Amazon Global Selling

Ready to start exporting from India?
Want to learn about Amazon Global Selling?
Disclaimer: Whilst Amazon Seller Services Private Limited ("Amazon") has used reasonable endeavours in compiling the information provided, Amazon provides no assurance as to its accuracy, completeness or usefulness or that such information is error-free. In certain cases, the blog is provided by a third-party seller and is made available on an "as-is" basis. Amazon hereby disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from use of such information. Information provided may be changed or updated at any time, without any prior notice. You agree to use the information, at your own risk and expressly waive any and all claims, rights of action and/or remedies (under law or otherwise) that you may have against Amazon arising out of or in connection with the use of such information. Any copying, redistribution or republication of the information, or any portion thereof, without prior written consent of Amazon is strictly prohibited.

*Map not to scale. The map has been used for design and representational purpose only, it does not depict the geographical boundaries of the country. These do not conform to the external boundaries of India recognized by the Survey of India.