Small Business day
Amazon Seller > Events > Small Business Day
Stack of three different sizes of Amazon packages that are ready to be shipped

Time for all Small Businesses to shine

Amazon Small Business Day is an annual sale exclusively for Small Businesses to showcase their unique selection, deals and special offers for customers on


customers shopped on Amazon for the 1st time


pincodes across India had orders placed


sales increase seen by thousands of sellers vs BAU

How can I participate in this festival?

New to selling on Amazon?
New to selling on Amazon
It's a great time to Start Selling.
You can become an Amazon seller and give your business national reach during the biggest shopping season of the Indian calendar.
Already selling on Amazon?
Existing seller on Amazon
If you are already a seller on, the best way to make the most of the Small Business Day is prepare for the potential increase in demand. Click the link below & you can get personalized recommendations for Prime, advertising, coupons and more.

How do I prepare for the sale?

With the largest number of customers visiting during the Small Business Day, the best way to make the most of this sale period as a seller is to be prepared. As an Amazon seller, here's what you can do:
Manage inventory
Make sure your top products are in stock
Inbound your products
Inbound your products to Fulfillment Centers closer to customers
Set up sponsored product campaign
Set up sponsored product campaigns to increase reach
Price competitively
Price competitively to increase your chances to win the buybox

What our sellers have to say...

By participating in Small Business Day sale, we saw a 2X jump in sales in just one day! Being a small brand based out of Kerala, Amazon has given us the confidence of dreaming to be a bigger brand that can reach out to more & more Indian households.
Christy Tressa GeorgeLooms & Weaves
With the help of Amazon, my Made in India brand 'TRONICA' has become popular among Indians. Amazon Small Business Day was a wonderful opportunity for small sellers like me to showcase & tell the world "Hum Kisi Se Kam Nahi!" I am really delighted to see a 3x jump during the event.
Manjeet SinghEmbee Enterprises

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