Amazon Great Indian Festival
Amazon Seller > Events > Great Indian Festival
The Amazon Great Indian Festival is the biggest festive shopping event of the year that allows customers to access never-seen-before deals on lakhs of products across different categories. It is the biggest opportunity to make your products discoverable to customers on and drive value for your business. You can now participate in one of our biggest sale events and reach crores of customers across the country.


of sellers that received a sale were from non-metros


sellers achieved their highest-ever single-day sales


sellers made sales worth crores


sellers clocked sales worth lakhs

How can I participate in this festival?

New to selling on Amazon?
New seller on Amazon
It's a great time to Start Selling. You can become an Amazon seller and give your business national reach during the biggest shopping season of the Indian calendar.
Already selling on Amazon?
Existing seller on Amazon
If you are already a seller on, the best way to make the most of the Great Indian Festival is prepare for the potential increase in demand. Click the link below and sign in to your seller central account and you can get personalized recommendations for Prime, advertising, coupons as well as reward offers

How do I prepare for the sale?

With the largest number of customers visiting during the Great Indian Festival, the best way to make the most of this sale period as a seller is to be prepared. As an Amazon seller, here's what you can do:
Products are in stock
Make sure your top products are in stock
Inbound your products
Inbound your products to Fulfillment Centers closer to customers
Set up sponsored product campaigns
Set up sponsored product campaigns to increase reach
Price competitively
Delight customers by incremental discounts & benefits by using Seller Powered coupons
Registered Amazon Seller? Start preparing your Prime selection

Become a Seller today

And we'll help you along the way whenever you need it.
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