Unlock selling opportunities

A variety of options to support your business needs
Selling opportunities

Something for everyone

After you create your selling account, select the option that suits your needs to increase your customers and sales.
Amazon Business

Suppliers and wholesalers (B2B Selling)

Amazon Business allows you to set prices for large quantities of goods so that you can sell in bulk all over India. Amazon Business also provides support for input tax credit and shipping and fulfillment.
Seller Reward Program

Seller rewards program

Achieve milestones bring in the products that are in demand and earn reward points redeemable for services and Amazon Pay. Participate in competitions and win prizes like a trip to Seattle.
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Local Shops on Amazon

Kiranas, stores and other local shops

Local Shops on Amazon is a program that allows any physical store to register on and serve more customers from the local area. Our Prime Badge for nearby pincodes helps you to find customers faster.
Amazon Brand Registry

Protection for brand owners

Amazon Brand Registry gives you the ability to monitor and control how your brand appears on It helps you to protect customers from fraudulent/unauthorized sellers. You can sign in with your Seller Central credentials.
Amazon Karigar

Artisans and handicraftsmen

Amazon Karigar provides support and special stores to makers of authentic handicrafts and other artisanal products to help them start their business online. You products can also be featured in customer Karigar storefronts
Amazon Business Advisory

Strategic Business Advisory

Amazon Business Advisory (ABA) is a paid account management program for registered sellers. A dedicated account manager will provide recommendations to improve your sales.
Amazon Launchpad

Startups and MSMEs

A unique program to grow your brand on Amazon. If you are a startup or an emerging brand, Amazon Launchpad is for you.
Seller Accelerator

Seller Accelerator

Seller Accelerator combines SMBs product knowledge & manufacturing capabilities with Amazon’s expertise to enrich the customer experience, thereby enabling them to sell their products better to customers.
Amazon Saheli

Women entrepreneurs and women-run businesses

Amazon Saheli provides quick training, account management, and support to businesswomen. You also get a chance to appear on the Saheli store.
Amazon Renewed

Sell pre-owned

Become an approved Amazon Renewed seller and sell certified second-hand, repaired, and modified products with a warranty.
Sell to India from anywhere

Sell to India from anywhere

Get certification for products to reach out to millions of customers on Check and apply for certification with third party service provider to start business through Free Trade Zones or by selling to sellers present in India.
Seller Licensing

Seller Licensing

Amazon Licensed Brands program combines SMB's product knowledge & manufacturing capabilities with Amazon brand trust and expertise to enrich the customer experience,thereby enabling them to sell their products better to customers.

Start selling today

Put your products in front of the millions of customers that search every day.
It takes only 15 minutes to setup your account