Create your seller account with Amazon Seller Central

Whether you are already a successful business person or have a great idea and a passion to sell, you are just a few steps away from selling on
Amazon Seller Central
Selling online may sound easy, but demands constant work and management. Amazon Seller Central can help with this, by providing the right set of tools to help you with your online business at all times.

What is Seller Central?

Seller Central simply put, helps you to oversee the status of your business on Think of it as a one-stop destination to help you manage, learn, and strategize for selling and potentially growing as a seller on

Amazon Seller Central essentially makes it possible for you to take care of a variety of tasks through its dashboard.
Things you can do using the Amazon Seller Central Dashboard
  • List your products on
  • Take care of shipping and logistic needs
  • Track sales and payments in real time
  • Access Seller Programs
  • Keep track of customer feedback
  • Analyse your business on

Why sell on

Since this is something you might be wondering, let us take a look at few benefits that you will enjoy as a seller on
  • Sell to customers worldwide - Sell to customers worldwide with Amazon’s Global Selling Program that extends to a network of 200+ countries. Enjoy the possibility of sales, and a global reach.
  • Stand a chance to get noticed with your advertising - Get potential visibility by getting your products on the first page of You pay only for the clicks your ads receive. It doesn't get better than this!
  • Ship your orders, stress free - Receive delivery and return management handled by Amazon, when you choose FBA or Easy Ship.
  • Payments straight to your bank - Your funds from customer transactions on will be deposited to your bank account every 7 days; safely and regularly.
  • Get help whenever you need it - A to Z solutions for your selling troubles on, with the help of Seller Support, Seller University, Forums and Help guides.

How do I Get Started with Amazon Seller Central?

Register and Launch as Amazon Seller

The first step to launching your business on is to register on the Seller Central website. To help you understand each step better, here is a breakdown of the registration process and steps to launch your business using Seller Central.
  • Step 1 - Log in to and click on “Start Selling”. Select on the “Create New Account” option.
  • Step 2 - Enter your legal entity name as present on your GSTIN and verify your mobile number through OTP.
  • Step 3 - Enter details of your business. This would include your business address, name of your business entity and product.
  • Step 4 - Enter your tax details. (You will now be able to access your dashboard for further actions).
  • Step 5 - Continue on the page, and add your products with respective product names or barcodes into designated categories. You can do this easily using the Amazon Catalog, which can be accessed using during the listing process itself. If the category is not available, simply click on the “I am adding a product not sold on” option.
Product Listing on Seller Central
Finding a product to list on Amazon
  • Step 6 - Enter all required products information like the price, quality etc and click on “Save and Finish”.
  • Step 7 - Upload your digital signature and click on “Launch your Business”. You will now be set to run your business using the Amazon Seller Central Dashboard.

Did you know?

The only requirements for creating an account on Seller Central are Contact Details, Bank Account, GST Number and PAN Number. If you have all of these, then it just might be time to start selling on!

Payments and Fees for Sellers

Payments for your products sold on will be paid by Amazon within 7 days, including “Pay on Delivery” orders, less the fees due to Amazon. In order to make it convenient for the sellers, our fee structure is divided into 4 categories, as applicable:
  • Referral Fee
  • Closing Fees
  • Other Fees
Seller Fee may vary largely depending on factors like the size and category of your products, or the location of delivery. They may also differ based on certain programs or services that you may be a part of or might be eligible for.

Shipping Methods

Amazon offers three shipping options, depending on how involved you would like to be with your logistics -

Fulfillment By Amazon - Fulfillment By Amazon or FBA takes care of your logistics needs. This includes storage, packing, shipping, delivery, and customer support.

Easy Ship - Amazon will handle pickup and delivery of your products listed on An ideal option if you have a designated warehouse and aim to simply leave shipping to Amazon.

Self Ship - You can handle the entire logistics process by yourself by packing and shipping yourself or assigning a third-party courier service to deliver your products.

Did you know?

Amazon provides delivery to 100% of India’s serviceable pincodes, through FBA and Easy Ship!

How does the Amazon Seller Central Work?

Amazon’s Seller Central Dashboard is one of the key ways to possibly unlocking your selling potential. The interface should be simple to understand, and has several informative data tabs available right on screen by default.
Amazon Seller Central dashboard
  • Orders - Track the status of your orders completely using this tab. Every time an order is received, the data will change accordingly on a real time basis.
  • Today’s Sales - This tab displays information generated within 24 hours about the revenue. You can also choose to view sales information from the past for up to 30 days.
  • Buyer Messages - These are useful in keeping a track of messages from your buyers at all time.
  • Buy Box Wins - When your product wins the buy box, customers can view your product as the “best deal” available. This option on the Dashboard will show how many of your products have been featured as the best deal to customers.
Amazon Seller Central dashboard - Buy Box
  • Account Health - Account health shows how well your business account has been meeting the performance targets. They are ranked as Good, Fair, At Risk and Critical. A poor account health may end up with your account being deactivated. This is done so as to maintain a standard of selling on and to make it an overall great experience for you as well as the buyers.
  • Customer Feedback - Your overall rating as a seller will be shown here. The better your rating is, the better a customer would be interested in buying products from you.
  • Total Balance - This tab will show the funds that you can access. It may increase or decrease in case of sales and returns respectively.

Understanding the Seller Central Dashboard

Each section of the dashboard will help you immensely with your business operations, and can be added as widgets on the interface. You can also customize each widget according to your requirement.
Understanding the Seller Central Dashboard
1. Catalogue - To add, update, and edit product listings.
2. Inventory - To provide updated information on your inventory and shipping status.
3. Pricing - To maintain and oversee your overall product pricing.
4. Orders - To manage new orders or returns, and take actions accordingly.
5. Advertising - Potentially reach a wider audience with A+ Content Manager, deals, coupons and other promotional activities.
6. Growth - To access various services and opportunities provided by to help you in your business. These include product suggestions, marketplace product guidance, selling programs etc.
7. Reports - Generate clear and concise reports to analyse your business condition.
8. Performance - Track your account health, and overall growth in terms of customer satisfaction.
9. Services - Explore the Service provider network Appstore and connect with third party service providers.
10. B2B - To manage sales from customers on Amazon Business.

Amazon jargon:

A+ Content Manager
This is a service that will help you create highly attractive and informative descriptions for your product. It can also be used to create a brand description using the A+ Content’s story features
Service Provider Network(SPN)
SPN acts as an appstore for finding Amazon-verified third party softwares. These softwares can be used to potentially scale and grow your business.

Get Help, Anytime

Seller Central is well equipped with all the solutions you would possibly need. The dashboard itself, features three options, which can be used as excellent knowledge resources for selling on These include-
Seller University
Seller University
As the name suggests, Seller University is exactly what it sounds like. It features information you would need about selling on using the Seller Central Dashboard.
Seller Forums
These can be highly useful whenever you can't find information that would require extra assistance. Seller Forums is a community of Sellers on comprising 10 lakh+ sellers. Here, you will be able to get answers for your queries from experienced sellers.
Seller Forums
Keeping up with the updates on the marketplace you sell on can prove to be extremely advantageous. The Seller Central Dashboard consists of a news panel, where updates regarding get posted regularly.

Did you know?

Amazon provides delivery to 100% of India’s serviceable pincodes, through FBA and Easy Ship!

Go Mobile with the Amazon Seller App

Amazon seller app
Use the Amazon Seller App to access your seller account on the go and manage your business from anywhere, anytime!

This is simply the mobile version of the Seller Central, and includes every feature from the dashboard. Carry and operate your online business with the Amazon Seller App, wherever you go!

Using the Amazon Seller App, you can -
  • Easily research products and list your offer
  • Create listings and edit product photos
  • Track your sales and inventory
  • Manage offers and returns
  • Respond quickly to buyers' messages
  • Get help and support at any time
Amazon seller app - App Store
Amazon seller app - Google Play

Frequently Asked Questions

How do I login to Amazon Seller central?
You get access to Seller Central as soon as you sign up as a seller on Type in the correct website address ( or simply search for Amazon Seller Central. Click on the accurate result and land on the Seller Central Page. Then, select the “Log in” button if you are an existing seller or click on “Start Selling” if you are just beginning your journey as a seller on After this, add your email address/phone number and password. You will now be able to use the Seller Central Dashboard.
How do I set up an Amazon Seller account?
The process for registering and launching as a seller on the Seller Central has been explained above. Visit the “Beginner’s Guide to Selling on Amazon” page to understand the step by step process better.
What are the fees to sell products on
The fees to sell on may vary, depending on the category of product your business offers. Certain seller programs and services on also feature a different pricing model.
Where can I learn about selling on
There are several resources within the Seller Central that you can leverage to learn more about selling on The Seller University will educate you on the basics of selling. Seller Forums can also be highly beneficial. Here, you will be able to directly interact with the Seller Community on and get answers and solutions to your queries or issues respectively. You can also refer to the “Frequently Asked Questions on Amazon” section to get answers for some of the most frequently asked questions.
Do I need a GST number to sell on Amazon?
If you are only selling GST exempted categories, then there is no such requirement. However, if you start selling any taxable goods you need to register for GST as per GST laws and provide your GST number to Amazon.

Begin your online selling journey with us

Put your products in front of the crores of customers on every day.
It takes only 15 minutes to setup your account